Calvin Klein Men's Underwear S/S 2017 By Willy Vanderperre

[mistress_f]

Starring the cast of Moonlight - Alex Hibbert, Ashton Sanders, Mahershala Ali, and Trevante Rhodes.




facebook.com/calvinklein

 

[dodencebt]

So the logo of the brand is changed but the old logo remains on the underwear? Not sure I get it.

I do like the idea and the execution, though. I'm glad Raf has embraced the entire cast of Moonlight as they all exude confidence and raw beauty.

 

[DutchHomme]

Nice campaign .. I like it

But I really hate seeing designers who just start working for a new major brand and change name/logo

Who the .... do you think you are?
First create something epic for the brand before you change logo!

It's not even a good change! Old logo is the best

 

[SpeakThatJDunn]

WAYY better than having Bieber, Kendull and all those irrelevant people. I like it!

 

[mepps]

This is so beautiful.
They are so beautiful.

 

[TeeVanity]

Now this is what a great campaign looks like.

 

[Marc10]

This feels so impactful. So much more to it than just guys in their underwear. I think that's what Raf is bringing to this brand, a sense of depth to something that could easily be shallow and mundane. Fantastic casting choice, fantastic campaign.

 

[Deleted member 141523]

Trevante Rhodes' body is insane, OMG

 

[RedSmokeRise]

Love this so much!

 

[Wolkfolk]

This is stunning. Flawless photographs of stunning and so damn talented cast ( I really hope they will release a female campaign with Naomie Harris & Janelle).

It actually feels genuine and not just some big glorified PR push ( even if it is a little bit). Also love how they naturally embody a full spectrum of the market.

Very impactful. I could watch Trevante's portraits everyday for the rest of my life Can't wait to see those in huge billboards. Ashton completely steals the show though ( like he stole the film imo) Such a strong shot.

But Mahershala and that stare....

 

[Benn98]

Pass for me, sorry. I loved this film but a underwear campaign for the male cast is really too much. Stop shoving these guys down our throat! I should've known something was up when I saw them at CF front row.

The images on it's own are nothing special anyway. Perhaps the most commercial Willy Vanderperre campaign yet, and I feel this is only the beginning.

 

[GivenchyAddict]

AMAZING !!!!!!!!! NOTHING TO CRITICIZE

Striking photos, feel like really the Calvin Klein i used to like so much. The cast is perfect. Bravo Raf and Willy

 

[mistress_f]

Pass for me, sorry. I loved this film but a underwear campaign for the male cast is really too much. Stop shoving these guys down our throat! I should've known something was up when I saw them at CF front row.

The images on it's own are nothing special anyway. Perhaps the most commercial Willy Vanderperre campaign yet, and I feel this is only the beginning.

Isn't the point of a CK underwear ad to be commercial? At least it looks good.

And it's not like the ads are pandering to the movie - they all look great and and especially mahershala and trevante could easily pass as underwear models, if you ask me . I'd rather raf uses someone both good looking and interesting if he needs to use 'famous' / relevant individuals to get people talking vs the biebers and the jennerss that were subjected to by CK - and other brands.

 

[sixtdaily]

This is stunning. Flawless photographs of stunning and so damn talented cast ( I really hope they will release a female campaign with Naomie Harris & Janelle).

I don't think they went for the same concept for the women's campaign, Natalie Westling is in it (probably some other girls as well).

 

[Creative]

I don't like it at all. There's nothing interesting in it and the pictures are just meh.

 

[Nymphaea]

I agree with Creative and Benn98. I see muscles and a child, nothing special or noteworthy.

 

[anlabe32]

Stunning pictures, stunning guys. Ashton is so captivating

Great campaign.

 

[TaylorBinque]

I love this so much. This cast is just a delight. They were truly amazing in the movie and I think this campaigns finally concludes the direction Raf is taking CK to. If it's going to be a celebrity campaign, I would definitely take this over some boring crap. I like how simple but impactful is is. Ashton is super stylish in person so it would be cool to see him pull of Raf Simons and other runway pieces from CK. And I mean, Trevante needs to be in an underwear campaign. Everything fits perfectly. I think Naomie Harris could be in the women's campaign and that's very exciting to see how it will turn out.

 

[Lola701]

I find it amazing and the whole thing was done in the most perfect way. To release the campaign just after the Oscars is beyond clever. With the new exposure of the movie, it's genius.

Yes, it's boring. Yes, it's only muscles and a child. But the fact that non of them are a social media influencer and that it's not attached to an hashtag makes it more special.

But i'm confused about the Logo thing. Is it like Saint Laurent/YSL? The CALVIN KLEIN for the RTW by Raf with Calvin Klein still the logo for the company or what?

 

[TaylorBinque]

^I think it's too iconic to change on the straps. And if they want to get rid of the old stock, the production cost must be a lot.