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I find it amazing and the whole thing was done in the most perfect way. To release the campaign just after the Oscars is beyond clever. With the new exposure of the movie, it's genius.
Yes, it's boring. Yes, it's only muscles and a child. But the fact that non of them are a social media influencer and that it's not attached to an hashtag makes it more special.
Isn't the point of a CK underwear ad to be commercial? At least it looks good.
And it's not like the ads are pandering to the movie - they all look great and and especially mahershala and trevante could easily pass as underwear models, if you ask me . I'd rather raf uses someone both good looking and interesting if he needs to use 'famous' / relevant individuals to get people talking vs the biebers and the jennerss that were subjected to by CK - and other brands.
I don't like it at all. There's nothing interesting in it and the pictures are just meh.