Calvin Klein S/S 2017 by Willy Vanderperre

[ChicSaks]

GQ UK Digital Edition



I think this should be spring summer campaign for new CK, the logo also changed.

 

[t-rex]

I don't like the new logo, the old one was perfect and infinitely modern

 

[OllieJE]

The first image is striking , I love this change

 

[Lola701]

It's a pity that today everything has to be rebranded and everything. I don't see the need of a new logo at Calvin as the previous one was already modern & timeless but i like the direction of it.
It's less cliché and it's quite refreshing..the underwear shot in particular.

 

[RedSmokeRise]

Indifferent to the new logo change.

That being said, I'll take Raf pushing his art-lover shtick onto CK than another wave of #mycalvins.

 

[Benn98]

Yes! I'm completely behind this, everything about it. No more celebrities, the logo, the idea of using art to amplify commercialism, and the composition. Not behind the cut of those denims, it's downright atrocious. At some stage I may find Willy Vanderperre's enforced diversity a bit problematic, but for now it's fine.


I may even go so far as to consider buying Ck underwear now, with the new logo, of course!

 

[Nomar]

Okay I love this new direction. It feels fresh and cool, can't wait to see the rest!

 

[Scotty]

I think the new logo is horrible actually, but i like the images.

 

[CrisGalaxy]

I love the photos but I agree with some of the users here. The Calvin Klein logo is very iconic and I don't think it needed to be changed.

 

[sixtdaily]

Jonas & Kiki ?



instagram 9sete

 

[VogueDisciple93]

Images are ok, but logo is sh*t.

 

[TaylorBinque]

This would have been flawless and perfection if he kept the logo. It's almost indifferent but it sort of is cheap-looking typeface. But, I'm totally behind the direction. Clean, impactful and sell the products.

 

[Marc10]

I honestly barely noticed the logo change, it's really not that different...

It takes a lot to make an underwear campaign look fresh and captivating. The direction Raf is taking the brand is already amazing. So nice to some substance instead of just "hi, here's a beefy guy in his boxers"

 

[OllieJE]

So it's not about the latest collection but just the change of new logo ? Why shows vintage calvinklein from 70's,80's on 2017 magazines? What the purpose of this campaign?

 

[dior_couture1245]

MUCH better campaign than the "By Appointment" garbage - which felt completely left field for CK (Julia Nobis in a tutu?? Ugh)

This is a great new look for Calvin (the logo is fine - looks very 70's art magazine, but I don't necessarily see the need for a rebrand in that particular department. It has always been a good logo. Why change it?) This is fresh, fashion, and almost - dare I say for Raf x Willy - a bit playful? Who would have thought fashion's two most self-serious individuals could pull off something that seems both sophisticated and charming.

 

[hfgl]

Major no no no to the new logo! And the ads generally actually.

 

[anlabe32]

I'm indifferent to the new logo. It wasn't necessary in my opinion but I don't mind it either.

I love that shot of Jonas and Kiki, the other two are great as well.

 

[Benn98]

So it's not about the latest collection but just the change of new logo ? Why shows vintage calvinklein from 70's,80's on 2017 magazines? What the purpose of this campaign?

I think this is the underwear/denim campaign, Ollie! Yes, no more spornosexual crap. What you are witnessing here is the beginning of a new era for CK!

 

[sixtdaily]

Lulu



instagram 9sete

 

[Creative]

Ew at the new logo.

And the rebranding... Hedi must be laughing.