Calvin Klein S/S 2017 by Willy Vanderperre

[Pricciao]

I don't see much effort it can bring.

 

[rip_ian curtis]

Why did they use such bad fitting pair of undies with these models? Really doesn't make me want to buy that. I understand they don't want it to be the athletic, body con sexy CK, but that image of old saggy pair of worn out white briefs is just the most unappealing look for an underwear campaign.

 

[gazebo]

^ I think it's sexy...Some men don't have a butt and that's ok...

 

[perhydrol]

^I'm that kind of man and believe me, Calvin Klein has a really wide range of products imho and I could find a well fitted underwear so I don't really get the point of those baggy briefs. On the other hand this campaign is a good starting point for the whole rebranding and I really like it.

 

[Creative]

I gey your point but I think a tight brief would've looked really cheap.

I wonder how they will advertise the normal CK underwear... It's going to be really difficult to do something not cheap but with the hype of Justin Bieber's campaign.

 

[fiqary]

Names of the male models? The one in jeans.

 

[Pricciao]

He goes by Fernando. Not sure under which agency yet.