Candice Swanepoel

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CANDICE ON HER DENIM DESIGN DEBUT

CANDICE SWANEPOEL has turned her hand to designing, with a capsule denim collection for Mother. The South African model - who told us last year that she is attracted to projects that allow her to "help in some way" - agreed to work on the collection in part because it benefits a cause close to her heart: African-based charity Mothers2mothers. We grabbed 10 minutes with the busy Victoria's Secret Angel to talk denim icons, buying the perfect jean, and making a difference.
Tell us about how the collaboration came about?

"Mother approached me with this project, and after I met the team I knew it was the perfect partnership not only to try my hand at designing my own line and learning what it takes, but to also help a great cause at the same time."

You must be approached about lots of things, why did this project excite you?

"I seldom pass up an opportunity to learn about something new. It excited me because they gave me complete freedom to make the denim I love. I chose everything from the washes, fits and styles to directing the campaign shoot. I got to put so much of myself into it, which was rewarding but what made it more so is that I also got to help a very noble cause in South Africa that is dedicated to eradicating paediatric HIV."

You told us before that you want to work on projects that are doing good as well as looking good - like Bottletop - tell us about the charity this collection will benefit?

"I chose this incredible charity Mothers2mothers, a non-profit organisation based out of South Africa that works to prevent the transition of HIV from mothers to their babies. To date the organisation has reached 1.2 million HIV positive mothers and their babies. Like Bottletop, Mothers2mothers is based out of Africa - when I do something for charity I like it to also help the people in my country. It's as special to me as it is the people we can save."

Tell us about the design process - what aspects did you get involved in, and what did you most enjoy?

"I first had a look at the denim I had in my closet, what were my absolute favourites and what I would change to make them perfect. Most of what I found were old Levi's and denim that I had worn in over the years. I was inspired by the iconic supermodels of the Nineties and their off-duty denim chic style, as well as by the gorgeous girl next door that looks simple and elegant in jeans and a white T-shirt. So I started the collection inspiration and took it to the team where I had to go through all the different washes. I was extremely specific on making them look vintage and slightly worn in, with the right fading. The fit was also very important to me, so we perfected my favourite jeans, which are mostly high-waist. I enjoyed the entire process because it was something completely new, I learned a lot about my own taste and how specific I am when it comes to putting your name on something. I love it though; I hope everyone will love the collection."

Whose denim moments were you looking at for this collection - and who are your denim icons?

"I did look at denim through many different time periods. I loved the Seventies, Eighties and Nineties. There is an old Pepsi campaign with Cindy Crawford, which inspired me as well as Kate Moss, and Drew Barrymore in the Nineties, and then some came from my own street style."

Do you remember a time in your teenage years where denim made you feel cool - maybe your first pair that you customised?

"I do remember. There is really no other explanation for a great pair of denims, comfortable yet sexy. I used to be a big fan of the hipster jeans which meant my mom was sewing every pair in the crotch area so I could wear them as low as possible. Thank god my taste has changed!"

Which is your favourite style from the collection you've created with Mother?

"I love the Stunner in Hijacking the Runway."

Many women find denim tricky to shop for - what are your secrets to buying a great pair of jeans?

"Shopping for jeans can be annoying but you have to try until you find the right ones. I often buy a pair because I like the wash and feel - then I just have them altered slightly to fit me."

Do you think this collection will be a one-off or might there be more to come if this one is a success?

"If this one is a success I would love to do more. I'm lucky that I've had amazing training in all the years of modeling. I've probably tried on a million pairs of jeans. Models really get to see what works and what doesn't. My personal denim has been through many adventures with me, and good denim gets better and better with more wear."
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vogue.co.uk
 
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We are so excited to announce the exclusive collaboration, Candice Swanepoel + MOTHER, benefiting mothers2mothers! @angelcandices @motherdenim. Photo credit �� by none other than the amazing Russell James @nomadrj. Read all about it in @voguemagazine @BritishVogue
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instagram.com/mother2mothers

Candice Swanepoel On Her New Nineties-Inspired Mother Denim Collaboration

“I have all the samples and I’ve been wearing them for about a month,” says Candice Swanepoel about a pair of denim jeans she sported while she was in London for the Victoria’s Secret Fashion Show, “All of the girls are asking me about them!” The “girls” who Swanepoel is referring to are her fellow Victoria’s Secret Angels, and as for the piece of clothing that they swooned over, those are her jeans and the product of her collaboration with the denim brand Mother. It shouldn’t be a surprise that Swanepoel has entered the field of jean design: The supermodel has an impeccable denim collection. Whether she is exiting an airport or on the asphalt, the South African stunner has a knack making a pair of “mom jeans” look sexy, or upping the ante on a simple pair of cut-off shorts.

The collection, which includes seven styles that range from high-waisted to skinny jeans with slashed knees, along with appearance of an old-school button-down fly, is dotted with Candice’s favorite era of the nineties, as well as nods to Cindy Crawford’s short shorts in her 1992 Pepsi Super Bowl commercial. “I love that image, so that’s where it all started,” says Swanepoel. “It’s not that dress-up denim—it’s more ‘girl off-duty.’ That relaxed look that was still sexy. They just threw on a white shirt and the jeans kind of did it all.”

And though the collection may be based on bionic supermodel fits, Swanepoel has gone through the same problems as other women when it comes to issues surrounding the waist area, as well as the legs. “The fit in the bum is very important to me—I like that old Levi’s look, but I still need there to be enough stretch in the bum so it doesn’t squash down. We really tried to perfect the way it fit in the bum and the waist,” says Swanepoel. “And then the ankles as well. It’s hard to get jeans on if they are so tight-fitting on the ankles!”

Aside from perfected denim fits, Swanepoel also made sure to embed a bit of her roots into the collection. A portion of the proceeds from the denim collaboration will go to the South African–based organization mothers2mothers, which works to prevent the spread of HIV from mothers to their children. “I was looking for things that I have a personal connection to and so for years I’ve been trying to get more involved in things in South Africa.​ It is appropriate that it is mothers, and Mother for mothers2mothers,” says Swanepoel. “It’s good to raise awareness, and for us to do what we can to help.” Additionally, once again looking to her roots with South Africa and mothers in mind, Swanepoel included a tiny embroidery of her family crest. “It’s pretty little and funny—it’s a swan in a pool. When we were talking about details, I thought that was a cute touch,” says Swanepoel. “I thought if I’m putting my name on the jeans, my crest should be on it too—make my mama proud!”
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vogue.com
 
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Lingerie brand Victoria’s Secret gets ready for Valentine’s Day with this new red-hot campaign featuring Candice Swanepoel, Behati Prinsloo, Martha Hunt and Nadine Leopold. The girls wear lace bras, garters and push-up styles in the sexy photographs complete with a seasonally appropriate palette of red, pink and black

source fashiongonerogue, via Lovevsmodels/Lost_Girl
​
 
TV APPEARANCE
Candice and Lily A. are scheduled to be on Late Night with Seth Meyers this Thursday, February 5th :buzz:
nbc.com/late-night-with-seth-meyers
 
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Max Factor BTS


Max Factor

source ♡ VS Angels US ♡ @DianneSecret/twitter, via lovevsmodels/Lost_Girl
​
 
Lily and Candice for VS Valentine's Day Event on 2015

source gettyimages, via lovevsmodels/Lost_Girl
​
 
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