Candie's S/S 2010 : Britney Spears by Annie Leibowitz

[lucy92]

New York, January 19, 2010 -- Iconix Brand Group, Inc. (NASDAQ: ICON) announced today it has renewed its exclusive partnership with international icon, Britney Spears for its Candie's brand, which is available only at Kohl's Department Stores (NYSE: KSS) and Kohls.com. Spears will appear in the Candie's only at Kohl's marketing campaigns throughout 2010.

Commenting on the partnership, Britney Spears stated, "I had a great experience working with Candie's and Kohl's last year and I am thrilled to be asked to sign on again for a second year. We're planning some very cool photo shoots and I can't wait for my fans to see them."

Dari Marder, chief marketing officer, Iconix stated, "We had such a successful year with Britney in 2009 that we wanted to keep the momentum going and offer our Candie's customers new, exciting campaigns with Britney in 2010. Britney has been a great partner, truly embracing the brand, and we know her fans worldwide will love what we have coming next."

Julie Gardner, Kohl's executive vice president and chief marketing officer, stated, "We are excited to have Britney Spears represent the Candie's brand for another year and are confident this year's campaign will be another success. Our customers embraced Britney as the face of Candie's and know they can count on the brand to deliver quality and style at a great value."

candies press release via britneyspears.com

 

[ad041715]

She looks unflattering there. I was hoping for something like that Kelly Clarkson and Jenny McCarthy Candies ad. That was great!

 

[FashionFollower]

Seems like it's from 2001.

 

[LagerfeldBoy]

Well that photo is freaking gorgeous! Totally knocks out Rasa's Prada ad campaigns!

But Seriously, what's the big deal with Candies ad campaigns? I mean it's just a line sold at Kohls.

 

[IAmLordZen]

This is like a time-warp. she looks very young in the photo.

 

[MON]

^ she looks very young, yes, but she looks REALLY TIRED, and SLEEPY!

 

[Fiercification]

Soooo bad, and yes very 2001, but I actually used to like Britney then. Can't believe that Candies had the nerve to choose this shot as an ad

 

[Katnani]

Blah... Unflattering picture, to say the least...

 

[elsaskywalker]

Seems like it's from 2001.

ToTally what i thought!! Back in the past! HERRRRK

 

[Donatello89]

ahahahahahahahahah biggest joke of the year !!!!

 

[thiago:)]

oh, she's looking drunk

 

[Mchunu]

that's a really bad shot of her.

 

[nijuyanah]

What is the actual purpose of this? I mean... why even care to use such an unflattering shot for an ADVERTISING?!

 

[VogueGirl8910]

Very boring!!!

 

[lucy92]

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