Carolina Herrera F/W 11.12 : Sigrid Agren by Patrick Demarchelier

[Flashbang]

CAROLINA’S FLASHBACK: After getting the nod for Carolina Herrera New York’s new fall advertising campaign, Patrick Demarchelier needed to look no farther than the company’s namesake for inspiration. The photographer drew upon a 1970 off-the-cuff portrait of Herrera shot by Norman Parkinson at her Caracas home, La Vega. Invited for a leisurely lunch one afternoon, the famed British photographer later snapped Herrera at ease and gave her the shot as a memento. Fast forward to the soon-to-be-released fall 2011 images, which are meant to evoke a similar spirit of stolen moments, especially effortlessly stylish ones.

This marks a new collaboration between the house and Demarchelier, who until now had not teamed with the designer for a fashion campaign. “Patrick’s eye captures beautifully a spirit of elegance and femininity that are at the very center of my inspiration for this collection — a salute to women who wear my designs as part of their everyday lives,” Herrera said.

Another newcomer to her fashion world was model Sigrid Agren, who is pictured in various fall pieces with a hint of vintage jewelry and shoes designed with Manolo Blahnik. Tabitha Simmons saw to the styling, with Lucia Pieroni handling the makeup and Garren taking care of the hair. The ads will break in September fashion books such as Vogue, W and Harper’s Bazaar, as well as lifestyle publications Departures, Vanity Fair and Town & Country. Company president Caroline Brown declined to discuss the media buy. - WWD

 

[LiranYana]

Sigrid so beautiful
I was expecting Karlie but I'm glad Sigrid got the Campaign

 

[alonsoJonathan]

i like it!

 

[pavonine]

Sigrid. She is such a beautiful girl.

Is this an only-girl campaign, btw?

 

[purplethistle]

I hope its and OG campaign. Sigrid is handling it just fine.

 

[LiranYana]

me too, I'm happy Sigrid is getting more NY Campaigns
I think its OG too, I don't see Karlie in it

 

[testinofan]

Boriiiiiiiiinnnnggggg!!!!!!!!

 

[ad041715]

Sigrid looks pretty here but this ad is way too commercial for my taste.

 

[LabelWhore4]

She looks kind of dead-behind-the-eyes...

 

[Squizree]

I find Sigrid ridiculously sweet and charming, so I really don't care where I see her she'll always look excellent.

 

[widowsofculloden]

Sigrid is beautiful but this ad does nothing for me.

 

[christian zh]

Looks sooo beautiful , but boring...

 

[hysteria]

Sigrid is beautiful but this ad does nothing for me.

I second that.

 

[TheChosen1]

She looks gorgeous and nothing more.

 

[ForChicSake]

Boriiiiiiiiinnnnggggg!!!!!!!!

tell me about it

 

[MyNameIs]

Boring is an understatement. I like Sigrid just fine, but I think she lacks character to hold your attention when it's really just her. Plus, she's not being helped at all with that dentist's office set. Blah.

 

[tarsha]

Sigrid looks really good, but the ad is too simple and boring.

 

[navyvelvetbowtie]

She's amazingly beautiful, but the advert looks more like a lookbook, and it's very unflattering, the styling isn't working, I think. She could've pulled off a very elegant campaign, but I think it's boring, they're wasting her,

 

[scratchBOOK]

its the make up that make her looks...dead (aside from things..uknow)

but i quite like the dress

 

[mackos]

I'm liking it. Sigrid looks fantastic here.