Carven F/W 12.13 : Anais Pouliot by Viviane Sassen

[GERGIN]

Canadian catwalker Anais Pouliot (pictured) is the star of Carven’s Fall 2012 ad campaign. In the images, lensed once again by photographer Viviane Sassen, the model shows off a series of creative director Guillaume Henry’s covetable numbers from the collection (which, as usual, had editors eagerly making their wish lists as they sat front-row at the show in March). Here, Style.com has a first look at the campaign.

style.com

 

[Street_a_Licious]

i honestly like it... can't wait how it'll develop

 

[Prairie]

Adorable.

 

[Unknownpleasures]

Striking preview. I'd like to see more since I'm a big fan of Sassen's editorial work.

 

[hexagon sun]

I like this! Anais looks very sweet and delicate, and the concept is something different to what we usually see.

Looking forward to seeing more.

 

[Fatalefashion]

Carven ad are so avant garde

 

[LagerfeldBoy]

I can't tell if Anais is posing on the floor and image was just switched around or if she's jumping just a tad bit posing against a wall. Regardless of how it was photographed, I'm loving this. With every collection and now with this image popping up from the label, I'm falling more and more in love with Carven. Oh, and I just have to mention the fantastic styling here.

 

[visualoptimism]

i like the first image, can't wait to see more

 

[clocked]

YES love her and the way this messes with your head. She's very good as a bit of a rag doll

 

[Razzer]

I have always really admired Carven ads, and this is no exception

 

[visualoptimism]

another one:



fashiongonerouge

 

[ChrissyM]

a bit topsy turvy but definitely kind of cool and a clever concept for an advertisement for sure.

even if you're not into the clothes you'll look at the image a bit longer to try to figure out what's going on.

 

[darri]

Simple and awesome.

 

[charlieandmarie]

Anais was the perfect pick. She looks absolutely lovely, very doll-like to me. I love the quirkiness of the images, too.

 

[SlovesNY]

Oooh I like this very much, stands out from the rest!

 

[hautechild]

I love this, it's so striking

 

[lalatran]

very creative and adorable ! this is kind of a new direction for the others campaign. It doesn't have to be models pose on a set or wind machine or striking makeup or the hair over done or stare at the camera. It doesn't have to be all that ! just simple and random... on the ground !! this is really fun and I like it ! wearable clothes + beautiful model = definitely a plus

 

[valliaddict]

Definitely one of the best campaigns so far this season. Anais is great for cutesy brands like this.

 

[congacon]

this is definitely one of the stand out campaigns of the season. beautiful!

 

[shanhuq]

full campaign





carven.com