They're also far closer to the ducks from Daniel Lee's Burberry debut than to anything Blazy. Identifying animals as a "theme" is surface level—the execution is very different. I mean... can people here not differentiate between the following images? I don't particularly like the chick earrings, but they're not hanging from a Chanel logo. At most the Coco Neige stuff looks like a pre-designed collection, targeting Asian markets, which Blazy has lightly inflected or influenced.
WWD
October 6, 2025
Chanel’s Bruno Pavlovsky on How Matthieu Blazy’s Arrival Is Reshaping the House
The most important thing was giving Matthieu time to truly settle into the brand. That’s also what sets us apart, so I believe we made the right decision and chose the right pace.
First, we wanted to give him the time he needed to really get to know Chanel........
On top of that,
we have adapted our set-up to make sure we can continue producing our 10 collections a year under the best possible conditions.
We’ve structured the workflow with Matthieu in a way that allows us to manage multiple collections simultaneously, giving him the space to step back and see the broader picture. In many ways,
he’s like the conductor —
orchestrating everything,
ensuring that each element aligns, and that kind of process takes time.
Coco Beach is ready, and you will see a new narrative both in terms of product and imagery. This is Matthieu’s take on the Coco Beach concept, and it’s really fascinating. Of course, some people will love it, others may feel it leans too far in one direction or another. But for me, that’s not the point. What matters is that it’s a fresh start.
On October 6, 2025 if COCO beach is Matthieu’s take !!!! as said by the president of fashion of chanel, what is COCO neige ? his pre design take ?
More stuff to help people here that cant differentiate chanel 2025 from 2026 understand that 2026 is all Blazy.
Monocle is a global briefing covering international affairs, business, design and culture through a magazine, radio station and website.
monocle.com
October 11, 2025
Interview: Bruno Pavlovsky on Chanel’s Matthieu Blazy chapter.President Bruno Pavlovsky shares how the designer is reshaping the brand.
What first appealed to you about Matthieu Blazy and his vision?
His connection to the product: bags, shoes, denim. He is a product guy, which is good news because Chanel is a product-focused brand. We’re a near €20bn business and we want to continue growing.
I was the first one to speak to Matthieu and
I’m happy to say that what we talked about 15 months ago is what’s happening now. We communicate every day and this level of openness is important in such a big company.
We want Matthieu to have the freedom to create but at the same time, we want to continue to sell. It’s a giant puzzle but each piece is falling into place.
Did you expect him to introduce so much creative change?
If I saw something similar to last season’s collection, I would have been upset. But here I am smiling. We’re all about Chanel and the codes of the house but
we’re opening ourselves to new horizons; something that is the same but different. We’re receptive to what the brand can become in the future.
You can’t have change without reaction. Some might be unhappy [with the changes] but I’m sure that the next collection will be even better because the process isn’t straightforward.
Did you approach the making of this collection differently?
Matthieu joined six months ago and he began working on the new collection on day one – we wanted to get ahead. At Chanel we can be quite last-minute and that’s neither good nor bad. We want to leave room for inspiration and romance, and it’s also quite interesting to try to anticipate.
The collection that you have just seen (October 7, 2025 ss show2026) has already gone through most of our team and partners, so we’re nearly ready to start manufacturing. We need this kind of evolution.
How has the team adjusted to working under the direction of Blazy?
The team has worked under both Karl [Lagerfeld] and Virginie [Viard].
Matthieu has his own way of operating and, at first, we needed to adapt. It’s about accepting that in the past, we were doing things one way and now another. It’s not about what’s better, it’s about finding the right balance between everyone involved.
Matthieu has been collaborating a lot with ateliers and working with toiles. We don’t usually do this for ready-to-wear items but some pieces, such as the jackets, have been completely reconstructed.
www.scmp.com
Dec 2 , 2025
Q&A / Chanel’s Bruno Pavlovsky on Matthieu Blazy
How are you approaching this new era at Chanel and the big changes that Matthieu has brought so far?
I’m not sure it’s a big change.
It’s more an evolution and another vision. I’m not stressed because it’s super exciting. If we stayed stuck in the past, everyone would be complaining because it’s not the Chanel they want to see. Chanel is about daring and audacity, and
we gave Matthieu full freedom to come up with this evolution – not a revolution.
What do long-time Chanel clients think about Matthieu’s first collection?
Seventy per cent are super positive, 20 per cent are saying, “I want to see, I want to try it first,” and then 10 per cent say, “
You have to convince me.” I love this 10 per cent because they are very loyal to the brand; we have a job to do and we will convince them. It’s such an evolution for Chanel, so it’s normal that it will take time to get everyone on board, including our own people, into this new era.
It’s normal to have all these questions and conversations and I love it.
The last Métiers d’Art collection was also very successful and so were the other collections launched in 2025. We always think about how to better work on the assortment and how to better orchestrate the launch of each new collection, and Matthieu is taking us to the next level.
.......
And more interviews like the one in vogue usa that explains when he stated to work on the drops that coming out now way in advance etc.
so we can move on from this is it blazy or not convo.