Chanel Cruise 2024 Los Angeles

[Lola701]

There is no way she get fired, I mean if you been to any Chanel store in past two years, you will see how crazily she succeeded, it's unbelievable that Chanel maybe the only luxury brand that has a long waiting line at any spot, not even Karl or Hermes achieved that.
In Karl's era, I could just walk in and appreciate the collection casually and peacefully. Well, not anymore, I need to book two days in advance just to get in and everything got sold out even before displayed. Customers are fighting for items!
With Chanel's price strategy and Virginie's mediocre yet somehow wildly accepted design, Chanel is really marching into this gigantic cash cow with no soul.....
Well, Chanel is always trying to be on the level of Hermes in leather department, I would say be careful what you wish for

They have changed their merchandising strategy too since the Karl days.
Karl’s collections were heavily themed so a lot of pieces were pre-ordered, a lot of times already sold out but he had the approach of a designer which means sometimes proposing pieces that customers didn’t know they wanted or didn’t want at all (Velcro Chanel jackets).
With Virginie, the « designer » approach is not there anymore. She does a Chanel version of what people can buy everywhere. And that means, easy pieces with logos in there, consistent cut on tailoring and all over easy merchandise.

We like to compare Virginie to MGC but they are totally different in a way. Dior is speaking more to a conservative or grown up customer than Chanel lately. This collection for example is totally money in the bank for Chanel. Millenials and the Asian market will eat this right away and it will also perform well in the US.
I don’t know if they will sell those tshirts at 4K but an overpriced Chanel tshirt is still less expensive than 10K classic bag or a 7K tweed jacket.
The irony to think that the sold out tshirt from the Cuba collection was sold 850€.

Virginie is lucky because Chanel has never been out of the fashion/luxury conversation in the last 30+ years. She doesn’t have to drive trends and the image of the brand is so strong now that no matter how tacky her work can be, the machine is strong enough to support that.

They have lost some customers from the Karl days but they have also gained a lot of new ones.

Personally, my sensibility is more towards Vuitton and Loewe when it comes to this type of luxury RTW but they are nowhere near Chanel in terms of positioning.

It’s funny that social media has this obsession about Quiet Luxury and yet, one of the blockbuster house is selling tacky clothes with logos on it to the richest…Because Chanel RTW is more expensive than any « Quiet Luxury » brand around.

 

[TaylorBinque]

It's cute but it's not really that cute. It's funny that she wants to keep presenting like what Karl would have but she just cannot deliver. And there are some taste level issue here as well. What you can appreciate Karl is that his clothes provoke something. This is just a high-end commercial cash-grab collections. Even MGC has better theme.

 

[Kerg]

Virginie is more on an Isabel Marant side for Chanel than a Lagerfeld side. (BTW i really appreciate Isabel Marant !), but is it a good thing for Chanel on a long term, i'm not that sure...

 

[Avonlea]

I don't understand how she always manages to make everything look so ill-fitting and paper thin. Her taste is very questionable but I wouldn't care that much if the execution was flawless. She needs an assistant with an eye for shapes and proportions. A good stylist would also help.

Sales might be great but I wonder if churning out collections like this won't damage the brand's image. With Karl there was a balance between commercial and more ambitious designs. Maybe a crisis will put an end to logoed leggins and tshirts lol.

 

[Ludwig]

i'm surprised to see Ali Michael..

 

[Lola701]

I don't understand how she always manages to make everything look so ill-fitting and paper thin. Her taste is very questionable but I wouldn't care that much if the execution was flawless. She needs an assistant with an eye for shapes and proportions. A good stylist would also help.

Sales might be great but I wonder if churning out collections like this won't damage the brand's image. With Karl there was a balance between commercial and more ambitious designs. Maybe a crisis will put an end to logoed leggins and tshirts lol.

It won’t…
Unlike Balenciaga, Chanel’s merch just cannot be found and bought by everybody. We are talking about a brand selling 4000€ t-shirts, 1000€ swimsuits and jackets that starts at 5000€.
People don’t have access to their sales and the only way to get current Chanel is to go to the stores…

‘The real challenge for the brand will be to evolve. And that’s Virginie’s challenge.

Chanel had some very youthful, fun and sexy collections in the early to mid 00’s. Those are the collections that spoke to my generation. When you look at 2001/2004 collections, it was very young…But by the time my generation was able to afford Chanel at the time, it was a little bit more sophisticated.

These clothes Virginie showed won’t age well but because they are not that available, the brand is preserved.
They are still thriving despite the quality issues of their accessories.

The brand loyalty is very strong at Chanel. And maybe stronger than at any brand except Hermes.

 

[Darko]

She's a biggest joke in fashion industry at the moment
The Keiser is dead,long live the Keiser Karl!!!