Chanel Cruise 2025.26 : Ida Heiner, Xu Wei & Alix Bouthors

[chrisand489]

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[DK92]

 

[MModa]

The photography does not excite. It could be for a look book.

 

[lhhbl]

Such a good profile photo from Ida on the first photo!

 

[Melancholybaby]

Omg dead and buried 💀🤣

My guess is this is Mikael Jansson (on a particularly bad day).

 

[chrisand489]

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[jeremydante]

This is feeling Vuitton level bland now.
Mathieu, please change course ASAP.

 

[Creative]

MK by Michael Kors capsule for Macy’s.

 

[Lola701]

I like the fact that under the design team, they are taking full advantage of everything. The campaigns are shot on the show location and all.

I may love the composition and the vibe, it’s just too commercial. I don’t mind a very commercial campaign when you are selling a bag but come on.

From the clothes to the styling to the whole thing, it’s very Michael by Michael Kors. If at least the pieces and the styling were elevated…

 

[yslforever]

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The jaw on the left girl is not flaterring !
Just a reminder to book your lake Como vacation next year ! Forget the clothes.

 

[FashionPower]

A bit cliché to have the show held at Villa D'Este AND shooting the campaign at the Villa D'Este pool...

 

[chrisand489]

A bit cliché to have the show held at Villa D'Este AND shooting the campaign at the Villa D'Este pool...

Honestly, I feel like it doesn't even have the same quality as some photos taken by influencers lol

 

[FashionPower]

Honestly, I feel like it doesn't even have the same quality as some photos taken by influencers lol

I know right! The Google maps uploads from random visitors look better than the outcome from a professional photoshoot

 

[tigerrouge]

This isn't specific to Chanel, but I am done with brands producing fashion imagery where you're supposed to want to spend thousands on their merchandise when they're making the minimum of effort to entice you.

Too many adverts with fake backgrounds and AI models and 'experiments' in magazines with image manipulation, all of it contributing to the blandest, flattest visual landscape we've ever seen in the history of fashion photography.

I'm not complaining about things being commercial - some people on tfs are fashion purists, but I've always liked commercial things when it's been clear they've been done well, by people with decades of experience along with a slight creative twist on top. You can look back at beauty campaigns from decades ago, and still feel the power of commercialism when done well.

Is anyone going to be looking back at 90% of what gets produced today?

 

[donna tartan]

when you only have enough frequent flyer points to go to lake como off season

 

[anr78]

This isn't specific to Chanel, but I am done with brands producing fashion imagery where you're supposed to want to spend thousands on their merchandise when they're making the minimum of effort to entice you.

Too many adverts with fake backgrounds and AI models and 'experiments' in magazines with image manipulation, all of it contributing to the blandest, flattest visual landscape we've ever seen in the history of fashion photography.

I'm not complaining about things being commercial - some people on tfs are fashion purists, but I've always liked commercial things when it's been clear they've been done well, by people with decades of experience along with a slight creative twist on top. You can look back at beauty campaigns from decades ago, and still feel the power of commercialism when done well.

Is anyone going to be looking back at 90% of what gets produced today?

What do you think: are we so habituated to AI that we 'see' it even when the pictures are taken on location? Does all digital photography now look AI-generated to some degree? Does Mario Sorrenti's light (and retouching) just not look good? I think these photographs were taken on location at Lake Como, with real models who've sat through glam and spent the day posing for pictures. Such fascinating times we live in... and does it all really matter? People are buying the product anyway.