Appearing in the catalog, walking the show or being in one of their print campaigns and doing in store appearances, TV commercials, signings, doing photo calls and live TV interviews representing a mainstream brand are 2 very different things.
The HF industry love a certain level of anonymity and distances itself from celebrity. Gisele is Gisele....she is, was and always will be a big deal. She semi retired from HF at the height of her popularity in order to make more money. Chanel hasn't been getting much work editorially, i have been following her since 2006 and it has never been this bad., she only walked 17 shows last season and didn't show up at couture. I love her but it was pretty clear that she was starting to fade.
I think she's had a great run so far and i'm not saying she'll never be doing a show again or appaear in US Vogue but the VS gig is going to put people off. The HF crowd never thought of touching Adriana, Ale, Ana BB and others before Tisci cast Adriana and Prada did their thing last season. Pretty soon, things will go back to normal again.
There are two different questions here, one is about Chanel and her career and the other is whether or not an affiliation with VS hurts a model's HF career. Regarding Chanel's career, I agree that there was a fade element, but I think it is the natural fade that occurs when you are not the fresh face and the availability of models with the same body at a cheaper rate - Karlie, Constance, Eniko and Kasia's showcounts declined too. I think that Chanel may have also been hit by what is a kinda sorta mixed blessing in the overall industry and that is the breakdown in the "one chosen black girl" rule, although I am still debating with myself on that. The FW 2010 shows came after Chanel signed the VS contract and I think a big part may be that she did not hustle as much and I think that is also why she did not show up at couture, I am not overly perturbed by her FW 2010 RTW "laziness," but I think she should have done couture - moreso than designers, she needs to stay on radar screens of the top editors and photographers and walking shows does that.
I guess the fading thing is a matter of degrees, but I just don't see VS as being Plan B or the back up plan, if anything it was THE plan (either VS or something else commercial like Maybelline, L'Oreal or CoverGirl). IIRC, at this time last year Chanel had not done anything with VS, not even Pink, right(?), and then we all woke up one day in October or November to reports that she had been made an angel (which was corrected to her signing a contract), I suspect that the plan probably materialized earlier and even bigger than expected. Let's face it, we are talking Ford Models (now Supreme) and smiley-happy Chanel Iman, she was probably on the commercial path from day one but because her bony *** stayed bony, her high fashion career took off further and faster than expected - weren't Chanel and Lakshmi Ford's only MDC ranked models for a long time?
I'll post later about the other question regarding whether or not an affiliation with VS hurt a model's HF career?
I think this is gonna lead to a dead end. VS isn't known for being loyal to their newer models. Where are Emanuela and Lindsay nowadays? Where is Ale in VS? Emanuela and Lindsay used to be everywhere at VS. But when VS decide that there is gonna be a better black model to fill Chanel's spot, they will let her go just like Selita and she won't have HF to go back to.
Yeah but designers, editors and photographers are not loyal to new models either, so which one offers the bigger bang for the buck? Financially, it's VS hands down. If VS lets Chanel go in say two to three years, I don't know that Chanel will not have high fashion to go back to, and even if that's the case, was she going to be at her high fashion expiration point anyway, but with a much smaller bank account than her VS detour bank account. As mentioned previously, I do think that will be a smart move on her and her agents' part to keep herself in the loop with photographers and editors and I will throw in to be a special request model for runway shows.