Chanel 'No.5' Fragrance 2024 : Margot Robbie by Karim Sadli & Luca Guadagnino

[chrisand489]

 

[chrisand489]

CHANEL has recently appointed actor and producer Margot Robbie as the face of its advertising campaign for CHANEL N°5, the brand's flagship fragrance. The new campaign is directed by Luca Guadagnino and scheduled to be released in October.


(WWD/Chanel Weibo Official Account)

 

[KoV]

I love the first shot.

 

[vogue28]

Already, I'm liking this far better than Rihanna's J'adore campaign. The first shot is indeed great, very reminiscent of early Chanel fragrance campaigns. Assuming all of these photographs aren't the official print campaign image, and just teasers? This must have been what Margot was caught shooting with Jacob Elordi back in March.

 

[DK92]

I'm not feeling it... The first photo reminded me of a photo of Doutzen for Elle US from a few years ago by Chris Colls.

For such an iconic fragrance I expected something better!

 

[signifier]

Awful. It's hard to pose with an oversized perfume bottle, sure, but hugging it, then backlighting it with the subject in silhouette are very lazy treatments. There's no creative direction here, this is just a one light setup in a studio. Even the grading is poor, the wall behind her looks like it has been a part of a blanket color temperature adjustment and it hasn't been masked out, to a more palatable white / off white. This is test shoot level stuff.

 

[signifier]

Awful. It's hard to pose with an oversized perfume bottle, sure, but hugging it, then backlighting it with the subject in silhouette are very lazy treatments. There's no creative direction here, this is just a one light setup in a studio. Even the grading is poor, the wall behind her looks like it has been a part of a blanket color temperature adjustment and it hasn't been masked out, to a more palatable white / off white. This is test shoot level stuff.

(There's nothing wrong with using a one or two light setup. In most cases, simplicity does look better. That was more of a commentary on the available resources that Chanel has, but chooses not to use. Why not do something brilliant if you're putting 5 million into a campaign budget. Producing something that can be shot for $200 worth of EQ rental seems an astounding missed opportunity to use the expensive talent you hire to greater good).

 

[audace]

After that Meisel one we had and the iconic ones before that... Karim Sadli is not enough of a force for such a statement perfume with huge heritage. They should've let someone else do this or hire Meisel again, him and Margot would work wonders. She does amazing in studio settings.

 

[fashionlov]

Is this the real campaign or are they just some images to promote the new face of N.5?

 

[Frederic01]

The premise of Chanel's new No. 5 campaign, out in October, is simple but oh-so effective: What if Margot Robbie and Jacob Elordi went on a date? Directed by Luca Guadagnino, the short film See You at 5 follows the two Hollywood stars as they cross paths to meet each other. The piece marks Robbie’s new role as the face of Chanel No. 5, though she has been an ambassador of the house since March 2018.

HARPERS BAZAAR

 

[Frederic01]

The question is: will she be wearing Chanel by Virginie Viard or by the studio? I am so curious. This would have been shot many months ago when Virignie was still the Creative Director. It will be interesting to see...

 

[Serend1pity]

I feel sad for Marion cotillard I thought Margot was still on the more youthful perfume. Chanel have too many people all over the shop at the moment

 

[Alquimista]

She is so not right for chanel

 

[couturefan]

Excited to see if Luca can deliver a great campaign. My favorite campaigns for N° 5 are the ones with Nicole Kidman, Estella Warren and Audrey Tautou. I hope this one isn't a trainwreck like the one with Gisele Bündchen.

 

[Deleted member 1957]

She's a perfect fit cant wait to see the final campaign. Hopefully these arent campaign images, they are nice for the press release but not as a campaign but just like we saw with Rihanna's Dior, the press release images ended up being part of the campaign.

 

[fauxfashion]

via wwd.com:
WWD sat down this week with Margot Robbie to discuss her Chanel ad campaign, costarring Jacob Elordi, future projects and more.
“Are you surviving in the heat out there?” asked Margot Robbie. It hit 105 degrees in Beverly Hills, and as high as 119 degrees in the Valley. More importantly, given her pregnancy, was she?
“Barely” she laughed, a mini fan in hand, Robbie, the 34-year-old Australian actress and star of "Barbie" had just made her baby bump debut - as headlines put it this week- at the Los Angeles premiere of „My Old ***“ produced by her company LuckyChap.
She’s expecting her first child with husband and business partner Tom Ackerley.
It was now Tuesday afternoon. Sitting in a presidential suite of a five-star hotel in L.A., wearing head-to-toe Chanel, she had news to share. An ambassador for Chanel since March 2018, Robbie has entered a new era with the French house: she’ s the face of Chanel No.5.

I’ve just always known about Chanel No.5, Robbie said of her history with the fragrance, which comes in five interpretations. There’s the original Parfum created in 1921; Eau de Toilette, out in 1924; Eau de Parfum in 1986; Eau Premiere in 2008, and L’Eau in 2016, composed by Chanel in-house perfumer Olivier Polge.
Robbie joins spokesmodels that have included Catherine Deneuve, Nicole Kidman and Chanel herself, who appeared in its first advertisement. And of course, there’s Marilyn Monroe, who’s closely connected with the scent after famously naming it in a 1952 Time cover story.
“It’s iconic and an iconic brand” Robbie went on. “It’s that thing that you always associate with absolute height of luxury. At least that’s how I always felt about Chanel. Now I’m in the Chanel family; I associate with more personal memories and things that I’ve gotten to do.”

Most recently, that was working with Luca Guadagnino, who directed its campaign film. Robbie stars alongside fellow Australian actor Jacob Elordi. “I wanted to work with Luca Guadagnino for so long” she said.
Guadagnino makes movies about desire, he says in a behind-the-scenes video of the campaign, and how desire can both pull people together and apart.
“He can create that sensual mood in a very cinematic way” Robbie said of Guadagnino.
“I also love that about his films, so I think we definitely played with that [desire]. It was more playful in this, because the tone of it actually is quite light.”

Robbie and Elordi have a missed rendezvous in the ad. Robbie’ s character is seen getting ready for her date with excitement and anticipation. When the two miss one another in a twist of fate, she laughs it off, diving into the ocean and resurfacing in the light.
“The woman that I’m playing in this commercial, she’s very serene” Robbie continued. “It’s not a palpable hunger. It’s more like there’s a quiet confidence about her and a serenity about her that I also really enjoyed playing.”
It’s a serenity of solitude, with power in her femininity, a clear message behind the film that Robbie brings to life.
“I honestly feel like that’s a big part of growing up” Robbie said of finding peace with solitude. “For me, in particular, it’s like I need constant distractions to avoid things that I can’t sit with in myself. And I think as I get older, learning to be alone and being happy and content on my own, is such a huge important thing in life. I mean, I think you’re going to waste so much energy and ultimately not be happy if you’re just scrambling to find the thing you want in your external life. If you can’t find it within you, it’s not going to last. It’s going to be there for a second, and then it’s going to be gone. But if you can find it within yourself, you can always be happy. I know that’s a very existential answer to the question, but as I get older, for sure, I spend so much more time introspecting in that way.”
Robbie follows her instincts, she said, when it comes to acting roles at this point in her career: “When I read a character and I can’t really figure them out, that’s when I get excited. I’m like, “Oh, I don’t get you. I want to explore that””
Moving forward, her focus continues to be on LuckyChap, founded with Ackerley, Josey McNamara and Sophia Kerr. LuckyChap is behind some impressive titles including “Barbie” as well as “Saltburn”, “Promising Young Woman”, “Birds of Prey”, the Netflix series “Maid” and Hulu’s “Dollface”. “My Old ***” is the latest project, starring Maisy Stella and Aubrey Plaza.
“We look for original voices” Robbie said of producing. “Megan Park, who wrote and directed ‘My Old ***’, she has such a unique voice. She has a very youthful voice. If you’ve seen her other film “The Fallout”, you’ll also probably agree, she can access the things that a younger generation are thinking or feeling in a way that feels more authentic, I think, than perhaps other people do.”
This fall LuckyChap will present its first musical production, “The Big Gay Jamboree” with Marla Mindelle of the off-Broadway hit “Titanique”
“Previews start in September, in a couple weeks” Robbie said. “Again, a very original voice. The creator and performer, Marla Mindelle, is very original and just a genius talent that we’re excited about.”

 

[Hchloe]

While I think she's wrong for Chanel, this makes a lot of sense.

 

[WAVES]

she will deliver. Margot is a fantastic actress!
very curious to see Jacob too!

 

[Nimsay]

Karl is desperately needed here. Not because this isn't a good choice - it's just they used her a few seasons ago and she didn't hit then. At least Karls obsession with Kristen Stewart actually hit...

I would prob do Scartlett Johansson - with a short cut, a cloche and a literal 1920s backdrop ... gorgeous.

 

[tourbillions]

i think shes adding a freshness to chanel that wasnt there before while making it all look classic.