Chanel Pre-Fall 2025 : Tilda Swinton, Lulu Tenney & Liu Wen by Mikael Jansson

[Incanus]

(Vogue Spain. Weibo: @C-Oli)

 

[Incanus]

(Marie Claire Italia June. Weibo: @FashionPolice__)

 

[Creative]

I will never understand how different tastes exist. Really.

How on Earth could someone say this is cute, interesting or even beautiful? These look like the kind of pictures a 57-year-old European Karen would take in her trip to Japan. Then she would edit the pictures in the Photoshop course she attends on Wednesday evening after a long day as receptionist in an office.

The backgrounds seem like something you could find in Windows 2000 and totally outshine the models…

So ugly.

 

[fashionsavvvvvy]

Everything looks like they shot it in studio then paste the model on the background

 

[miyawaki]

Tilda doesn't make much sense in this campaign

 

[chrisand489]

(Numéro Tokyo)

 

[jeremydante]

Absolute love. It's been so long since we had a proper on-location Chanel campaign. Mikael ate this.
Perfect casting, well executed. Agree with others, can't wait to see this in the mags, dreaming of seeing billboards.

 

[chrisand489]

(Bazaar Italia & Vogue Scandinavia)

 

[tourbillions]

its giving mcqueen by mcgirr specially when he was teasing his first collection mirror dress in the woods

 

[Incanus]

 

[90sfan]

This is SO BAD but 1000000 times better than Inez and Vinoudh’s Chanel monstrosities lol.

 

[fromdawntodecadence]

Do you think the background were done in AI? I can't really tell if it is a real location or not...

 

[Incanus]

Do you think the background were done in AI? I can't really tell if it is a real location or not...

This campaign was shot at West Lake, Hangzhou, famous for its picturesque scenery, where the studio showed the collection, also.


(Vogue UK July)

 

[vogue28]

Such a beautiful campaign that echoes the mood of the show perfectly. It's all just very tastefully executed by Mikael Jansson, and the model cast is superb - such a lovely surprise to see Liu Wen. You will never hear me complaining over the sight of Lulu Tenney but I could've done with Tilda.