It screams 90s to me as well. This is great. Finally a worth art direction after the so impromptu last season's campaign. Now, this tells me a story, and I love it; I really don't know why, maybe because of the poses and the set, I can not help it to relate the whole thing to psychology, which I think gives an intellectual contribution to the campaign, and at least in my case, makes the clothes look a lot more interesting... and what a lovely surprise to see Ondria and Yumi, they're definitely perfect casting, I think they both fit their aesthetic very well.