I actually like this pre-season collection. I believe they may be taking the approach that the RTW collections are, just that, ready-to-wear; which would leave more space for higher end territory in couture. Chanel operates with RTW, coco beach, accessories, high jewelry and then beauty (I believe those are all the categories), so to leave more headspace for couture to become elevate would be smart.
This would allow RTW to feel more everyday, and couture could be the fantasy it's supposed to be again.
Just a thought. I am excited to see what is done in January for couture, as it would tie things together as a more full vision.