Chanel Pre-Collection S/S 2026 : Jacqui Hooper, Betsy Gaghan & Tara Falla by Craig McDean | the Fashion Spot

Chanel Pre-Collection S/S 2026 : Jacqui Hooper, Betsy Gaghan & Tara Falla by Craig McDean

Is it a campaign or visuals?
Not all visuals are campaigns. And I doubt that Blazy would release a campaign for the precollection before doing one for the main collection.
 
Is it a campaign or visuals?
Not all visuals are campaigns. And I doubt that Blazy would release a campaign for the precollection before doing one for the main collection.
i think online e com editorial for landing Pages thats sits beside the other online full looks book that was leaked before.

last year the Chanel, Act 1, Spring Summer 2025. Photographed Craig McDean. came out on 16 jan when the collections hit stores.

 
i think online e com editorial for landing Pages thats sits beside the other online full looks book that was leaked before.

last year the Chanel, Act 1, Spring Summer 2025. Photographed Craig McDean. came out on 16 jan when the collections hit stores.


Last year‘s was labeled officially as "campaign"
 
i think online e com editorial for landing Pages thats sits beside the other online full looks book that was leaked before.

last year the Chanel, Act 1, Spring Summer 2025. Photographed Craig McDean. came out on 16 jan when the collections hit stores.


Because I’m not sure that a campaign would have the same layout as the backstage shots of his runway debut. He used the CC on those visuals…

I don’t think he will debut his campaign with the one for Act1. Yes promotional visuals for social media and apps but campaign? I doubt…Even more without the full official layout.

Brands pour so many visuals that we can be lost.

But this is not a campaign.
 
Because I’m not sure that a campaign would have the same layout as the backstage shots of his runway debut. He used the CC on those visuals…

I don’t think he will debut his campaign with the one for Act1. Yes promotional visuals for social media and apps but campaign? I doubt…Even more without the full official layout.

Brands pour so many visuals that we can be lost.

But this is not a campaign.
Friendly reminder that his campaign has already debuted with the 26X collection, in print. IMG_7951.webp
 
Because I’m not sure that a campaign would have the same layout as the backstage shots of his runway debut. He used the CC on those visuals…

I don’t think he will debut his campaign with the one for Act1. Yes promotional visuals for social media and apps but campaign? I doubt…Even more without the full official layout.

Brands pour so many visuals that we can be lost.

But this is not a campaign.
i won't be surprised if jan 16 we see an ad campaign with a ambasador they will want to keep pushing the collections as usual

like i said this cc logo images look like the landing pages editorial like the restyled resort images they used on the chanel site while they have also ad campaigns shot on location.
 
Last year‘s was labeled officially as "campaign"

yes thats what i meant :) the campaign came out with the timing of store drop. wich this year is same 16 jan and some regions 18-20 jan 2026.

i think we will see a real campaign like last year come out soon with the store drop.
 

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