Chloé Characters 2025 : Petra Collins, Tish Weinstock & Ever Anderson by Krisztián Éder

bryangohey

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Lensed by Krisztián Éder and styled by Elodie David! The imagery, while incredibly warm and romantic, feels somewhat lacklustre to me considering how each woman looks so “separated”. I miss the days when Chloé ads featured groups of women in a “sisterhood” kind of imagery! It also feels like a step back for Kamali considering the fabulous casting of her first campaign.

Aside, their Instagram mentioned it’s an ad campaign for June which means it might be PreFall? I’m also hoping Kamali starts mining other eras to inspire her like the couture-like embellishments of the Martine Sitbon years or the sporty-suiting of the Hannah MacGibbon ones.

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I actually like the casting, and it goes with the soft dreamy vibes that previous campaigns had.
 
Why Petra Collins modelling now? That aside i think she can take decent photos for this campaign
 

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