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EXCLUSIVE: TOD'S NO_CODE CAMPAIGN BY ROE ETHRIDGE
Photographer Roe Ethridge shot Meghan Collison and Christian Brylle for Tod's and Jefferson Hack's No_Code collection - watch an exclusive clip from the campaign shoot here!
Italian heritage brand Tod’s breaks with convention to create Tod's No_Code, a capsule collection for both men and women in collaboration with Dazed & Confused co-founder, Jefferson Hack. “‘We lean forward to the next crazy venture beneath the skies’ – it’s one of the key lines from Jack Kerouac’s novel On the Road,” references Hack. “And I can’t wait to take No_Code on the road, and walk a pair across time zones, dancefloors, cityscapes and into the desert of my imagination, where they are sure to see me through the darkness.” Hack worked with Tod’s design team and artisanal craftsmen to develop a cohesive lifestyle collection that, whilst inherently contemporary, remains true to Tod’s heritage and “Made in Italy” values of fine quality, attention to detail and authenticity.
Reflecting the spirit of Tod’s No_Code, the campaign was shot in a variety of locales by photographer Roe Ethridge. Styled by Dazed senior menswear editor Robbie Spencer, models Meghan Collison and Christian Brylle came together to embody the S/S12 collection’s 24-hour. To coincide with the launch, Tod’s have transferred the thinking behind the campaign onto a specially created Tumblr, providing a behind the scenes look at the photo shoot, as well as a stream of Tod’s inspirations from vintage style icons to scenic snapshots.
Tod’s No_Code is available at all Tod’s stores and will be exclusively debuted and sold at Dover Street Market in London, 10 Corso Como in Milan, colette in Paris and My Theresa in Munich to coincide with the fashion week calendar.
Photographer — Christian Brylle
Fashion editor — Anders Sølvsten Thomsen
Hair — Ilker Akyol
Make-up — Anne Staunsager / Unique Look
Photographer’s assistants — Ian Rutter and Chris Luttrell / Haute Capture
Fashion assistants — Joanie Myburgh, Cristina Firpo and Steff Yotka
Retouching — Milk Digital 1000
Model — Freja Beha Erichsen / Unique Models
Special thanks to Jesper Thomsen at Unique
Blouse made specially by Louise Amstrup
Dress by Meadham Kirchhoff
Hairpiece by Designers Remix
Christian Brylle is featured opposite Caroline Brasch-Nielsen in a story shot by Henrik Bülow and styled by Uffe Buchard.
View of a linesheet backstage at the Diesel Black Gold Fall 2012 fashion show during Mercedes-Benz Fashion Week at Pier 57 on February 14, 2012 in New York City. (February 13, 2012 - Photo by Chelsea Lauren/Getty Images North America)
A Man and His Jackets
Photography by Tom Allen
Fashion by Keegan Singh
Model Christian Brylle at Ford
Hair Bok Hee Make up Georgi Sandev
Fashion assistants Devon Maley Ben McMillian Lucia Biagiotti
Photographic assistants Nyra Lang Mario Torres Christopher Rosales