Christian Dior 'Dioriviera' Summer 2023 by Ellen Von Unwerth | the Fashion Spot

Christian Dior 'Dioriviera' Summer 2023 by Ellen Von Unwerth

Zorka

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CHRISTIAN DIOR 'DIORIVIERA' SUMMER 2023
Photography:
Ellen von Unwerth
Styling: Elin Svahn
Hair: Guido Palau
Make-up: Peter Philips
Models: Rosie Hoogeveen, Maryel Uchida, Apolline Rocco Fohrer…



theimpression.com
 
What an underwhelming campaign.

These products are overpriced, so the unspoken agreement was always - sell us a fantasy, and we might buy into it.

When they refuse to deliver on their half of the deal, there's no point in wasting your own time or money.
 
Incredible how Dior spends loads of money on celebrities, but doesn't do the same with models... FIVE models and all of them are giving us NOTHING, something an EFFICIENT model could deliver: the minimum, even more so considering the team involved!
 
Bonprix catalogue at best. Ellen should go back to analog photography. Since moving to digital her work went downhill.
 
ANOTHER campaign? that's why they're all bad. they spread the investment in a zillion ads instead of investing in less great ones. BORING
 
Dior’s answer to Coco Beach I guess…
Terrible nevertheless.
 
Incredible how Dior spends loads of money on celebrities, but doesn't do the same with models... FIVE models and all of them are giving us NOTHING, something an EFFICIENT model could deliver: the minimum, even more so considering the team involved!
I don't blame the models. The whole concept and direction are bad. That burst light is terrible.
 
Horribly cheap. Not even fitting for one of those front of book Vogue Italia Suggestions editorials.
 
could be a great thing, some new fresh idea, Ellen back to Alist clients... but its just so bad... 2023 is one of the worst years in fashion ads... everything is trash
 
Ellen should go back to analog photography.
It might not have been her choice at all. From the photographer
shooting the phots with an analogue camera to printing it in the magazine/on posters, there is a hidden process of the photo/printing technician who knows how to transfer the picture from the film, so that everything will be in order when printing. Helmut Newton already in the 90s complained that only one man in Paris can do it the way he wants. The analog process, according to the corporation, is too long for a ordinary campaign.
 
There's something melancholic about it. The mood. I love it, yes.
 

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