Cinq à Sept is a new contender in the advanced contemporary market. The brand’s mysterious, anonymous name — which is pronounced sank-ah-set and translates literally to “five to seven,” the French version of happy hour — belies the well-known industry veteran behind the venture: Jane Siskin.
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But during a preview of Cinq à Sept’s first official pre-fall collection in New York, Siskin said her latest brand feels the most authentically her. The collection is designed by the in-house team she oversees at Jaya Apparel Group — the same team that launched Elizabeth and James in 2007 and oversaw it until the brand’s licensee contract came to an end earlier this year.
“When our contract with Elizabeth and James was up, there was never a question that we weren’t just going to keep doing what we do,” Siskin said of Cinq à Sept, which has been in the works for about six months.
