Odd choice, and the shots look more like it's for one of the sublines than for a fragrance campaign. As a whole I'd say it's very disconnected from the youth-centric appeal of Coach. And not to shame him, but that's an awful lot of wrinkles for a man his age.
It's weird to see Meisel, who's normally so picky with the celebs he shoots, work with he likes of Selena Gomez, Chloe Grace Moretz, and Franco. Maybe that was part of the deal. Vevers did say that while he attend each and every Coach shoot, he basically shadows without uttering so much as a word meaning Meisel's got total control.