LFW is an irrelevant fashion week business-wise. The Brexit literally killed that aspect of the London Fashion Scene.COS is british, so why didn't they do LFW instead of New York?
Well said. Brexit has strangled LFW into irrelevancy because running a fashion business in the UK is just about untenable. There are a myriad of import and export duties and fees that prevent sampling and manufacturing being able to be done with the EU, where most of the fabric mills, tanneries, and skilled workers are based. This is why for show seasons, Atelier’s need to be based in Paris now so the sampling process can be expedited without delays. It is sad to see but LFW is about at the same level of relevancy as Copenhagen, Sydney, Tokyo - in other words, it’s not.LFW is an irrelevant fashion week business-wise. The Brexit literally killed that aspect of the London Fashion Scene.
NYFW has the merit of being a cultural scene. They can have models, stars, editors.
It’s not really the same with LFW.
People goes for Burberry and JWA…When they dare to go.
What saves London is that their schools have a lot of talents.Well said. Brexit has strangled LFW into irrelevancy because running a fashion business in the UK is just about untenable. There are a myriad of import and export duties and fees that prevent sampling and manufacturing being able to be done with the EU, where most of the fabric mills, tanneries, and skilled workers are based. This is why for show seasons, Atelier’s need to be based in Paris now so the sampling process can be expedited without delays. It is sad to see but LFW is about at the same level of relevancy as Copenhagen, Sydney, Tokyo - in other words, it’s not.
LFW is an irrelevant fashion week business-wise. The Brexit literally killed that aspect of the London Fashion Scene.
NYFW has the merit of being a cultural scene. They can have models, stars, editors.
It’s not really the same with LFW.
People goes for Burberry and JWA…When they dare to go.
Well said. Brexit has strangled LFW into irrelevancy because running a fashion business in the UK is just about untenable. There are a myriad of import and export duties and fees that prevent sampling and manufacturing being able to be done with the EU, where most of the fabric mills, tanneries, and skilled workers are based. This is why for show seasons, Atelier’s need to be based in Paris now so the sampling process can be expedited without delays. It is sad to see but LFW is about at the same level of relevancy as Copenhagen, Sydney, Tokyo - in other words, it’s not.
The cache of London was originally hinged itself mostly on the myth of the prodigious CSM graduate starting their fashion brand, finding success and moving on to Paris/Milan to revive a dusty couture house. That archetype doesn't really hold any weight anymore. Then in the late 00s, they had the rising generation of more domestic brands along with the return of Burberry. Lots of that culture was swiftly killed off by Brexit, followed by the "degendering" of the schedule, causing a lot of designers to drop out or move to other cities.What saves London is that their schools have a lot of talents.
Showing in London works if it’s your first market or if you have an international clientele that has London as it first destination. But the international clientele is not necessarily looking for the edgiest stuff.
When I think about Erdem and Richard Quinn, I know they have some following in the Middle East. They are maybe the longstanding faces of LFW but not the face of British fashion per say.
All the brands that wants to speak to the world always end up having a Parisian showroom. It’s the same thing in NYFW.
And I think the pandemic made things worse as it has strengthened Paris as a creative and business hub. Milan and Italy thanks to their production infrastructures are always there. And NYFW in terms of culture is unbeatable.
Nobody talks about the clothes in NY. It’s about the first row and the after parties. Only Paris can command that level of attention.
Also, I’m not sure that Fashion is as promoted there by the authorities as it is in Paris.
Paris is a difficult calendar to get in but because fashion is taken seriously, it’s somehow always worth it even in terms of access to press, to spaces…etc.