COS S/S 2025 Athens
- Thread starter LadyJunon
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Phuel
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^^^The location is very pretty and has me yearning to return to Greece and get lost in time again and again and again.
But it does nothing to sell the brand, the desire, the inspiration, the covetability of these wears: It’s empty, it’s soulless, it's generic, and it’s void of personality and individuality: When a brand shows in a most gorgeous region like Greece, then perhaps make the effort to infuse that region’s cultural style with your wears…??? Maybe include a noticeable Greek cast— lots of gorgeous Greek models out there… Or are they just that lazy— with no connection of location to cast and fashion? I loathe that sort of corporate flexing that end up so hollow: Might as well show at a shopping centre instead. And it has me appreciating the recent presentation from Khaite, Haider’s Tom Ford and Dries even more: Their intimate locations, their casts and their fashions came alive together thoughtfully, creatively, magically to create a distinct fashion vision and a worthy tale to tell. And a tale to sell.
But it does nothing to sell the brand, the desire, the inspiration, the covetability of these wears: It’s empty, it’s soulless, it's generic, and it’s void of personality and individuality: When a brand shows in a most gorgeous region like Greece, then perhaps make the effort to infuse that region’s cultural style with your wears…??? Maybe include a noticeable Greek cast— lots of gorgeous Greek models out there… Or are they just that lazy— with no connection of location to cast and fashion? I loathe that sort of corporate flexing that end up so hollow: Might as well show at a shopping centre instead. And it has me appreciating the recent presentation from Khaite, Haider’s Tom Ford and Dries even more: Their intimate locations, their casts and their fashions came alive together thoughtfully, creatively, magically to create a distinct fashion vision and a worthy tale to tell. And a tale to sell.
tourbillions
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honestly prefer if brands stay true to their ethos while in their destination shows. its a bit cringe when they poorly represent the place when they could have made a better show without trying to fit the place. people buy the brand not because they made greek looking clothes but because they sell "premium" rtw at a low price point.
JohannesL
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It is a "brilliant" idea their customers can wear those clothes when they visit Athens even I prefer those Maria Grazia greco roman inspired dresses for this destination.
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