I know she can't change herself but over the years, every time I see her anywhere, I find her more and more challenging to present/market because basically.. no looks and no body, and you need at least one of them in that type of music and market. I may have started to pay close attention to her image after a disastrous W (?) magazine story years ago where she was given poses as if she had a 5'11 body and it just looked so.. wrong, and ever since, she either leans herself or her stylists do, towards looks that do not embrace the face that she's compact. So this looks better (not good imo) than previous stuff in fashion just because she's mostly taking up the entire frame or her body is not displayed in full. The shot with the silver balloons and the closeup are, unsurprisingly, the weaker ones..
But yeah I think they should stop trying so hard to sell her as a 'fashion' figure, she's not, unless you're a fan of her work, she couldn't sell a card holder to save her life.