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I think this is quite brilliant. I don't really care that we can't see the model's face - I don't feel like all fashion advertising needs to be as direct as that.
The mirrored image of the sky in place of the model's face makes it look a bit like those cutouts you'll see at amusement parks - you know, the ones where there's a hole where the face is and you can stick your own head out before someone takes a photo of you. That's what this feels like - an invitation to attach one's own face to the outfit.
It's kind of reflexive, too, and I tend to be a fan of ads that knowingly remind you that they are just ads. Kudos to Camilla for executing such a fun and original idea!