Diesel S/S 2007

[NicoleNYC]

I love the concept, anything that makes people more aware works for me.

 

[Annu]

Yea, I really don't understand where Diesel is going with this

what does this have to do with global warming?
am i now ready to fight global warming with diesel clothes?

I like the way they try to make things visible. Those are still very nice ads and there are message too. This is not still anything Benetton - there is clothes with

 

[brini]

i hope they use a part of their sales to fight global warming...

That's what I thought when I first saw the ads.

 

[pathetic]

i like them

 

[china doll]

although they might be little ...um, tacky, I like how they use fashion and it's influence to fight with such a problem.

Agree, it's clever way to warn people & still selling their stuffs too

 

[kissmesweet]

Smart. I like the idea. The models are gorgeous too. Saving the planet as well. Fashion never looked so good.

 

[leggy_e11e]

I LOVE THESE!!!!

Best Diesl ads ever!!!! Best ss07 ads I've seen so far!!! Plus, I love that Richardson shot them - he's sooo cool.

 

[beltedmaude]

They're quite clever, and I like their look. At the same time I don't want them to make risible a very real crisis.

I suppose if you look at them ironically, they are actually smart and biting. Bt I don't think people will do so. They'll just tropical things without understanding the possible underlying message.

 

[dsq]

looks like the diesel ads are glorifying global warming. looking at the ads, global warming seems to make the world look like paradise, look how much fun those models are having

 

[Zsquared]

for people that are not familiar with Diesel concept of promotion these ads may seem like glorifying global warming or such things...
but it's just old Diesel at their best lately!
I liked so far the best the "LOVE NATURE while it lasts" campaign...
last summer campaign (camuflage tales) really sucked!
But this's just AWESOME
so ironic, so fun, so makes people think...
:love: DIESEL!

 

[dizzytacks]

but "love diesel", is that the self glorifying masturbatory satisfaction that fashion wants to promote?I think people with a powerful voice should speak, not gossip about what is happening around them.Diesel is a huge brand at least here in canada and i think they are being exploitive with this advertisement, they should become a little more proactive, i fell like everyone see's the effects of global warming as a good thing, nothing to worry about, but growing up in canada i have been aware of the ozone depletion since i was in grade 3 as far as i can remeber doing anything about it, but what can an elementary school student do in comparison to a global brand like diesel...

 

[funkyhepburn]

visually the third one is gorgeous i especially love paris in the background

 

[Meg]

dizzytacks - i don't think that is what diesel is saying at all. I think this is supposed to be quite tongue in cheek and ironic. It is a warning about our future and possibly a mockery of those who do glorify it.

 

[granny]

my favo diesel ad ever I usally hate them to be honest but this one is so good

 

[supermodel]

woow i really love the concept! it's done beautifully...but i think that maybe, for a fashion ad, the background is a little more interesting than the models.
it kind of steals the focus from the clothes?? just my opinion lol
but love the ads

 

[dizzytacks]

dizzytacks - i don't think that is what diesel is saying at all. I think this is supposed to be quite tongue in cheek and ironic. It is a warning about our future and possibly a mockery of those who do glorify it.

regardless of their intentions, if diesel does nothing proactive about this crisis, what really seperates them from the ones they mock...

 

[*Bianca*]

screencapped from the diesel website

 

[Stasha]

Thank you Bianca! Great ads imo!

 

[Annu]

Thanks! those looks great. Has anyone seen those magazine? I really like some on my wall..

 

[The_Ida]

regardless of their intentions, if diesel does nothing proactive about this crisis, what really seperates them from the ones they mock...

That's what you'd think if you didn't know what irony is. They are certainly not mocking anyone. What will you have them do, anyway? The best thing they can do is raise awareness, and I think they have succeeded.