i`m tired of this aggresive dior marketing nowadays...Marion, Mila kunis, styling by roitfeld, even cosmetics campaign is shot with meisel/roitfeld (pricey-pricey), pre-fall campaigns (new) and 3 books in one year (rizolli wth demarchelier, celebs in dior gowns and now this one coming up about their atelier), this weird and unexpected `the Advent` of Raf Simons too much discussed lately (a tempest in a teapot actually) and now that pointless magazine selling (!) onto boutiques (this is the weirdest marketing movement ever for de-luxe retail, how Dior is supposed to offer it? for dames spending 10K in their boutiques: "sorry, ma'am, would you like to get our new magazine for 9,99 $ only?" this is just ridiculous)
and all this is so useless, i see dior trying too hard and spending too much dough for absolutely chaotic and too active movements