DKNY Pre-Spring 2017 : Imaan Hammam by Tyrone Lebon

[apple]

dkny.tumblr.com

 

[apple]

dkny.com via helligirl

 

[t-rex]

Why is her hand HUGE in the first photo?!

 

[kokobombon]

I LOVE the weird angles. The pic in the traffic light is my favorite so far

 

[GivenchyHomme]

"We've redefined essential".

Gag me with a spoon. Are they just trolling us now?

giphy

 

[Benn98]

All I see is hair, where's the clothes? Whatever is on show looks so unremarkable. How do these guys plan on turning DKNY around with such images? There's too much emphasis on the values, we are already familiar with that. They should take a leaf out of Coach1941's page and get someone more versatile for their campaigns. Ultimately this looks like a forgettable VP edit. Complete miss for me, much like last season.

 

[Lola701]

They are "trying" to be hype and cool. It's weird because they are young and understand the business and the audience.
It's quite a very safe and bland way of doing cool...An "old 90's inspired" way of doing cool.

They have a potential to do great things but i don't see it happen. Anna is supporting them but i don't see any impact.
Who's wearing/buying it?

 

[gius]

I dig the sort of fisheye thing =P

 

[Phuel]

They are "trying" to be hype and cool. It's weird because they are young and understand the business and the audience.
It's quite a very safe and bland way of doing cool...An "old 90's inspired" way of doing cool.

They have a potential to do great things but i don't see it happen. Anna is supporting them but i don't see any impact.
Who's wearing/buying it?

I’m also wondering who’s buying this new DKNY…???

These guys may still have some hype on their side and the support of the American fashion industry, but the cool kids aren’t biting. These kids rather wear Fear of God, Anti-Social Social Club— which are street legit and more affordable. Is DKNY in that affordable $100-$500 price range? And these kinds of Tumblr campaigns aren’t really selling the “redefined essentials” either-- which is a big shoe to fill. I get a follower vibe, rather than leader vibe from this rebranding. I can’t see this brand lasting if this is the best they can do.

(And I don't see any potential with these guys.)

 

[TREVOFASHIONISTO]

^Im not sure who is even buying it, the price points they have now are ridiculous. I was on their website about a month ago, and was shocked. I would never spend that kind of money on DKNY

 

[Blondie Jonze]

I like the black & white shots the most out of the bunch. It's hard to see the clothes. This seems new for DKNY.