HOMETOWN: Saint Petersburg, Russia
SS15 HIGHLIGHTS: Ann Demeulemeester, Hood by Air, Robert Geller, Thom Browne
MEMORABLE MOMENT: Each fashion week is remarkable in its own way. On the surface it may all sound the same, but on the other hand, each experience is like a new page of an adventurous story underscored by rock-and-roll music. The castings are like a battlefield, but I use the time during fashion week to see my friends who I might only be able to see once, maybe twice a year, if I’m lucky. Fashion is cruel; survival of the fittest. Those glamorous 20 seconds we spend on the runway sometimes makes people forget how hard we are working to achieve recognition. Last season I took up a big challenge and was lucky enough to sweep across 6 Fashion Weeks in one season – London, Paris, Milan, Barcelona, Berlin and New York. My work ethic? I am an absolute workaholic! I can’t sit at home all day on my butt doing nothing. For me, work is happiness. No matter what the outcome, I know I’ve done the best that I’ve could. I always hold my head up high and am pleased to hear the people I work with say, “Great job, Dima!” That’s all I need.