Do Estilista F/W 07 São Paulo | the Fashion Spot
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Do Estilista F/W 07 São Paulo

pandinha

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The show will happen shortly, but I snatched a small preview from Marcelo Sommer. :p

Your new brand, Do Estilista, has the same essence or did you reinvent it?
Still the same thing, my essence hasn't changed at all.

Is it still weird to see your old label [Sommer] vinculated to other people?

It has been over a year, it isn't weird anymore. Because Sommer is the label, Marcelo Sommer always was and always will be me.

[he was quite categorical about that]

What's the inspiration for this show?
It's a bit eastern, a bit cowboy, with a lot of prints.

So the soundtrack has a lot of country?
I know it has Dolly Parton, the rest is with Johnny [Luxo].

How many looks?
37.

What's the most important piece?
It's the Parayba blanket trench.

And what about a store?
I opened a small one today, behind Bar 13. It's a garage store, literally.

Are you anxious?
No, not at all. I'm good.

And are you going to export your collections?
Yes, I will sell them through a web site. But it'll begin next season.

Yaaay! :clap:
 
Last show of the season. The photographers (always regular Seinfelds) are very uneasy. The lights go out, and after the pitch dark, lights as bright as the sun. Plus, it reflects on the mirrowed scenery.
Passed the initial shock, an explosion of colors, prints, alice-like accessories, cuts... all very young, all very deliciously known.
A season was too much without the freshness Marcelo Sommer brings. Glad he's back. And until June! :woot:

Credit: Agência Fotosite and SPFW

 

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