Dolce & Gabbana F/W 12.13 by Giampaolo Sgura

[Pradable]

Non mi piace per niente questa campagna... Always the same idea over and over again.

 

[testinofan]

So boring see the dme concept in all campaing i miss Steven Klein here

 

[Melly5525]

I know Im in the minority but I love this campaign. I think they are the perfect Dolce models and I love the mood and the collection itself.

 

[cottonmouth13]

This is beyond ridiculous. Awful. Repetitive.

Bring back Meisel, please.

 

[ALAUU]

^ I agree. I hate Meisel for the simple fact that he uses nameless robotic models who all look alike in almost every campaign he shoots, but his ads for Dolce were some of the best they ever had. The Dolce ads these past few seasons are ridiculously corny.

 

[anlabe32]

indeed, bring back Meisel these are from fall 2006

styleregistry.livejournal
he would have rocked the renaissance style of the collection

 

[FashionPower]

Come on guys they are running out of money and need to do economic wise choices...the whole sicialin theme may be overexposed and overused but it SELLS and that is what really matters for a commercial brand (leave the edgy choices to Givenchy or Mcqueen)

 

[Northern Star]

The collection was tragic and although, once again these are nice images, they are just becoming insanely boring.
How can anyone now look forward to the next Dolce campaign knowing they are probably gonna look more or less the same as these pics?

 

[happytrail]

Come on guys they are running out of money and need to do economic wise choices...the whole sicialin theme may be overexposed and overused but it SELLS and that is what really matters for a commercial brand (leave the edgy choices to Givenchy or Mcqueen)

yes that's true, and i do feel bad for their current financial situation, but wouldn't it be cheaper to shoot the campaign in a studio? location shoots are very pricey, even if it looks like they shot it in their backyard or down the street. although i must say that it was smart of them to not use so many models. i mean, the rates of having a karlie, or an isabeli, or a naomi, or even a noah front your campaign must be financially draining.

i think given the circumstances they are under, a mix of commercial appeal and high fashion edge couldn't hurt them (a creative studio shot could have done both ). who knows, consumers might not find this sort of ad repetition appealing (just look at the responses in this thread).

 

[mistress_f]

i feel like i've been complaining about this for the past 6 seasons.

as an italian the way they try to portrait 'italy' in their ads is stale, reactionary and offensive. almost everyone here feels this way. italy is NOT that. it drives me insane, they need to stop. instead of working against the awful stereotypes around italians that people all over the world have they're glorifying and selling them. it enrages me.

 

[Deleted member 1957]

i actually like it

 

[LagerfeldBoy]

I'm so f***ing over Dolce.
UGH.

 

[thatsfierce]

Same concept. BORING.

 

[CommanderTMugler]

The Familia Italiana concept again.... groundbreaking.

 

[mackos]

I could understand they carry on with a theme that sells, but I do believe that introducing some variety is possible, non?

 

[gossiping]

it is weird to carry that on again especially cos this collection i didn't like as much as the last one, but i love that bianca is in it

 

[Alexei]

Seriously!? If you were to take last season's campaign pics and muddle them in with this lot you'd barely be able to tell one campaign from the other. Don't they have professionals working with them to deliver innovative concepts?
To be honest, the only thing that I can think of, is that they must have become self-satisfied with their level of success and profit margin, and as a result see no reason to push the envelope or explore new ideas, which is of course incredibly tragic because one feels they could be exploring so much more without taking away from their signature. The brand needs some serious rejuvenation.

 

[vladimiryeo]

Actually it looks great until Bianca takes her smart phone out.

 

[Rotex]

the campaign is lovely but it kind of sucks that it's similar to last season's. the collection is very nice too.

 

[cologne_rocks]

I could understand they carry on with a theme that sells, but I do believe that introducing some variety is possible, non?

Yep, and I think they really need to change something about this to get out of this bad financial situation. But who is really surprised? The clothes do look absolutely the same every season (who would buy something he already has?), the campaigns look like an extended tourism commercial for Italy and it is hence not really target-group-specific (since they sell abroad, too) and let's not forget how they killed their image with the general cheapness of D&G....