Dolce & Gabbana S/S 2016

[[Piece Of Me]]

The campaign is just as awful and cringeworthy as the clothes themselves, so atleast that´s a fit.

 

[OllieJE]

The use of Asian models is really out of place , the only connection between Asian faces and Sicily culture that I could figure out is Money ,DG must've made a lot of money with these series in China

 

[ChimyeeRong]

I don't know how to say cause it's boring every time.

 

[spiceboy]

The use of Asian models is really out of place , the only connection between Asian faces and Sicily culture that I could figure out is Money ,DG must've made a lot of money with these series in China

Can't criticize them now for that as well, can we? When label's don't use Asian models it's racist, when they do use them its only to profit out of them?

Cmon now, they do have a 'tourist' role in the ads tho... if it feels that out of place. Either way Italy itself is pretty diverse now.

Anyways, one of the male Asian models is Ryu Kuki.

 

[fashionista-ta]

This must really sell for them no?

I can't see a single one of the images in this thread, but certainly in the last campaign, they showed an awful lot of the merch. Not knowing where to focus may well be part of the point ...

 

[tigerrouge]

I don't mind an "Italian tableau" but it's been a long time since the idea was done as well as - say - the F/W 99 series by Meisel. Sure, that campaign also dealt in stereotype, but it looked like a film, you could imagine a narrative, characters, conversation (giselebundchen-online.com

 

[fashionista-ta]

Agree, it's much better done ... but you can't see a single pair of shoes ... so many fewer models (and so much less merchandise on clear display), and it's in b&w, so you can't appreciate the colors, or observe the shades of (no doubt Dolce & Gabbana) makeup. Very artistic, but so little resemblance to a shop window

 

[tigerrouge]

Which makes me wonder... if everyone has instant access to catwalk shows and online stores, as well as seeing the pieces on blogs and through celebrity endorsements - what is the purpose of an ad campaign? Should it simply act as yet another sort of basic shop window, or should there be more effort to communicate the values of the brand in an imaginative or even abstract way?

 

[fashionista-ta]

Some brands (like Bottega Veneta) manage to do both


But perhaps crude, commercial, and in your face represents the ethos of some brands/designers quite accurately?


I will say, though, that even with aggregators like Lyst and ShopStyle (which are helpful but far from the last word), finding out exactly what has been produced & is available for sale from even a niche label is quite challenging. Complicating things is that ship dates can be quite different from one retail outlet to another. Even the stores themselves may not be able to give you an accurate answer about what's been bought and when it will arrive.


Dolce & Gabbana is a pretty wide-ranging line with certain individual items being sold through perhaps just one or two accessible retailers. (That's probably a common scenario for all high-end designers.) So I actually do like being able to see the merchandise in ads in a realistic way (not, for instance, cast deep into a shadow), because I might be finding out about something I never would have otherwise.

 

[thatsfierce]

Every shot looks like an ANTM photoshoot. Crap.
I'm glad for Leila, by the way.

 

[Lola701]

Agree, it's much better done ... but you can't see a single pair of shoes ... so many fewer models (and so much less merchandise on clear display), and it's in b&w, so you can't appreciate the colors, or observe the shades of (no doubt Dolce & Gabbana) makeup. Very artistic, but so little resemblance to a shop window

Yes but lately, the brand has been so much about the lifestyle and the culture than "real fashion".
That 1999 was about lifestyle and a certain idea of "what it means to be Italian"...and it was an era when they were still "prolific" in terms of fashion.

There is something really frustrating about Dolce & Gabbana. The products are very consistent, the clothes are selling. People are wearing their clothes but everything about their campaigns seems so amateur.
In a way, they can reach a wider audience with their cheap campaigns but it's not good for such a brand.

 

[Benn98]

Can't criticize them now for that as well, can we? When label's don't use Asian models it's racist, when they do use them its only to profit out of them?

Cmon now, they do have a 'tourist' role in the ads tho... if it feels that out of place. Either way Italy itself is pretty diverse now.

Anyways, one of the male Asian models is Ryu Kuki.

I agree with OllieJE, this is great for Cong He, but her addition here doesn't gel. Will it appeal to an Asian buyer just because there's one girl? I'm not sure. To me it looks blatant, like they had their average Italian girl in there, and replaced her last minute with Cong He. This doesn't look terribly thought through. Having diversity just for the sake for diversity does not help at all, just renders those girls dispensible.

Which makes me wonder... if everyone has instant access to catwalk shows and online stores, as well as seeing the pieces on blogs and through celebrity endorsements - what is the purpose of an ad campaign? Should it simply act as yet another sort of basic shop window, or should there be more effort to communicate the values of the brand in an imaginative or even abstract way?

I think age might play a huge factor here. Probably the older average shopper will not necessarily follow the runway collection/lookbook or blogs, but might only see the items for the first time in a magazine as a campaign. To that end I can understand why Carolina Hererra, Max Mara, Escada, Ralph Lauren and the like often present clear-cut campaigns, showing off the merchandise in full. For the younger consumer there are countless ways of seeing the items before we even reach campaign season. Runway posts on social media, online stores would run their own editorials, then there are blogs, celebrity red carpet shots etc. So a campaign would probably be almost the final presentation/incentive before buying the goods. But, there is a difference between looking at a tote against a white backdrop on an online site, and seeing it woven in a narrative as the core of a brand. I think this is why brands are going all-out youth. Because if they haven't captured their intended audience with all the other avenues, at least the campaign should do the job. What I am seeing with some of my friends is that they own a few items from top brands (mostly accessories and some clothing), but are not familiar with the core values of said brands. The main reason could be because campaigns are way too delayed or simply not effective enough.

 

[zacatecas570]

I don't mind an "Italian tableau" but it's been a long time since the idea was done as well as - say - the F/W 99 series by Meisel. Sure, that campaign also dealt in stereotype, but it looked like a film, you could imagine a narrative, characters, conversation (giselebundchen-online.com

The difference between Dolce and Meisel's ads is that Meisel's told a very interesting story, and Dolce's is just a joke, unintentional humor, with the most random filler models.
It's been so long since I enjoyed a DG ad, probably Fall 2008

 

[Fancyfree]

This chinese male model is Yee from JOY managenment.

dloce&gabbana

 

[MON]

I still dislike it, but Alessio is here so somehow he mitigates it.