liberty33r1b
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i didn't know where else to put it. certainly this sounds interesting!
Fashion Scoops: Blonde Ambition... Bag Du Jour
Published: Thursday, July 05, 2007
BLONDE AMBITION: The latest campaign for Dom Perignon reunites two of Germany's most famous fashion exports: photographer Karl Lagerfeld and model Claudia Schiffer. In it, Schiffer showcases an impressive chameleon quality, cast as a woman who — fueled by glasses of the 1993 vintage called Oenoteque — seduces her man by playing multiple roles: from sexy French maid and androgynous boy-toy to a soulful diva, complete with afro hairstyle. "She was genius to do what she had to do," enthused Lagerfeld, who hosted a party Wednesday night to unveil the campaign, slated to break in September issues. "She played the parts perfectly. It was fun."
Lagerfeld even tapped his private secretary-bodyguard Sebastien Jondeau for one shot, in which he nuzzles the neck of Schiffer in full Marie-Antoinette regalia. Daniel Gaujac, global brand director for Dom Perignon, said Lagerfeld's campaigns have helped land its bottles, which are sold out in advance, into the best boutiques, restaurants and clubs. It's also brought more "glamour and luxury" to Dom Perignon's image. "Otherwise, it's just a wine," he said.
Lagerfeld plans to assemble the 40 images from the "Metamorphosis" campaign into a book. This is Lagerfeld's third campaign for the LVMH-owned drinks brand and he's already bubbling with ideas for the fourth. Gaujac also hinted Lagerfeld would design a special product around its rosé.
wwd.com
Fashion Scoops: Blonde Ambition... Bag Du Jour
Published: Thursday, July 05, 2007
BLONDE AMBITION: The latest campaign for Dom Perignon reunites two of Germany's most famous fashion exports: photographer Karl Lagerfeld and model Claudia Schiffer. In it, Schiffer showcases an impressive chameleon quality, cast as a woman who — fueled by glasses of the 1993 vintage called Oenoteque — seduces her man by playing multiple roles: from sexy French maid and androgynous boy-toy to a soulful diva, complete with afro hairstyle. "She was genius to do what she had to do," enthused Lagerfeld, who hosted a party Wednesday night to unveil the campaign, slated to break in September issues. "She played the parts perfectly. It was fun."
Lagerfeld even tapped his private secretary-bodyguard Sebastien Jondeau for one shot, in which he nuzzles the neck of Schiffer in full Marie-Antoinette regalia. Daniel Gaujac, global brand director for Dom Perignon, said Lagerfeld's campaigns have helped land its bottles, which are sold out in advance, into the best boutiques, restaurants and clubs. It's also brought more "glamour and luxury" to Dom Perignon's image. "Otherwise, it's just a wine," he said.
Lagerfeld plans to assemble the 40 images from the "Metamorphosis" campaign into a book. This is Lagerfeld's third campaign for the LVMH-owned drinks brand and he's already bubbling with ideas for the fourth. Gaujac also hinted Lagerfeld would design a special product around its rosé.
wwd.com
