PDFSD
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- Mar 27, 2024
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the reason for the death of JS and HL was because of interference of Bertelli , in lowering production quality and faniorcs an both where not having it etc and left there for both brands lost their authority and unique voice not because they had same shoppers.If you ask me, the interesting thing about building a group, is to diversify your offer.
In that sense, I find more interesting Prada purchasing Versace than what they tried in the late nineties, when they purchased Helmut Lang and Jil Sander.
Everything gravitated around the slightly quirky sharp Milanese minimalism of Prada.
They didn't succeed, because all those brands were catering in the end to the same customer.
everyone i know in milan is saying Dario is going to Versace as cd ....i still can't believe it to see DV replaced while still being alive and well even if she needs a lot of help to redirect the brand forward for some time now.