ALL ABOARD THE WANG EXPRESS: Spring campaign or spring break? Alexander Wang brought the party to his spring ads, which were shot on a suped-up party bus, complete with disco lights and at least one shot of model Anna Ewers dangling through the sunroof.
Wang is an unapologetic fan of the mobile party. “It’s the secret to prolonging a good night,” he said. “There have been so many times when people leave a club and they have to split up and find taxis or get stuck in traffic. They sober up. The party bus is the traveling party. It never stops.”
His art director, Pascal Dangin of KiDS Creative, has come along for the ride several times and had the idea for the concept, shot by Steven Klein and featuring Ewers, Binx Walton, Dylan Xue, Lexi Boling, Sarah Brannon and Vanessa Moody. “It felt so authentic,” Wang said. “All the girls are girls who come out with me. We got the set and said, ‘It kind of just feels like last weekend.’”