Elena Miro S/S 07 Milano

brian

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26 September 2006

Milan Fashion Week kicked off with another band of glamorous models sashaying down the runway, yet there was one notable difference: They had flesh on their bones. With the row over too-thin models rumbling on, it was ironic that the opening show in the famously chic Italian fashion capital featured clothes for the fuller-figured.

Size 14 and 16 models strutted their stuff at the Elena Miro fashion show, displaying busts, hips and bottoms with abandon. Curves were confidently on show and body mass indices, the measure of body fat based on height and weight and the rating that has caused so much controversy in the past week, were clearly not an issue.

It was a fortunate but accidental piece of timing that the plus-size fashion label was the first to show its designs in Milan, ahead of a week that will be dominated by Gucci, Versace and Dolce & Gabbana.

Elena Miro is a staple on Milan's fashion calendar and the show had been scheduled before the debate over too-thin models broke out. The designer label made the most of its time in the spotlight, however, saying that it made clothes for "real women."

"We've always designed for the rounded woman," said Giuseppe Miroglio, head of the clothing division. "A woman shouldn't be skinny or fat. She should be the size that is natural to her. Women are all different but all women can be beautiful."

The fashion label caters for women whose sizes range from 12 to 26, but, according to Miroglio, its core customer will be in the 16-18 range. "We like to think that we design for real women," he added. "They're feminine and sexy and they will show a lot of decollete. We don't think our customers should miss out on fashion just because they are not the standard sizes.'

The fashion crowd has been beset by a debate about overly thin models since the organizers of Madrid's Pasarela Cibeles fashion week said it was excluding five girls whose BMI was too low. The furore dominated London fashion week with models such as Lily Cole declaring that she was thin but healthy, and that the dangers of slimming for the catwalk had been over-exaggerated.

elena miro is a label that definitely doesn't get enough exposure, so i thought i would post this collection here. i couldn't agree more with what was said in the article above, and i find it so refreshing and amazing to see realistic-looking women on the catwalk!! :clap: ....

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all photos glamouronline.it
 
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nice! Hopefully this is gonn ainspire a new trend of putting all body types on the runway. thanks for posting
 
I :heart::heart::heart: this!!!!!

This is so sexy, so perfect. I'd wear almost every single one of these oufits
 
They all look so beautiful! And I love the clothes, they're right in line with everything thats going on right now and those little booties! So cute! Karma!
 
Like the clothes and colors. I'm just meh on the ankle boots. And the models are tall, thick and curvy. EM needs to be available in the States.
 
Gorgeous models, beautiful clothes. I so wish this line was available in the states. Thank you Brian for posting the pictures!
 
I like the statement that women shouldn't be thin or fat, but natural. Yet, I see nothing interesting in the clothes. I'm not sure if all the models fit to the category "not fat", but I am annoyed that every single time someone decides to go "healthy" they seem to put all the effort in getting the word around and not concentrating to the clothes. This is not only what a healthy (not under- or overweight) should wear. A healthy woman is a stylish woman and all these "healthy" collections forget that, and then there is even more negativity towards a healthier body image in fashion since the clothes in these shouws are quite dull.
 
I love everything about this collection. In reply to the poster WhiteLinen the interesting thing about the clothes is the fact that they're cut for a woman with curves who's not rail thin and they still look amazing even though "the powers that be" say that it's not possible. This is a classic line, people would buy these items as their wardrobe staples so they don't tend to go too crazy experimenting.
 
Elena Miro is supposed to opening stateside in 2007. Most of what you will see in the store will be boring as bat sh*t ...looks nice on the catwalk, but what the buyers get in...not so much fashion as just stuff to put on so you're not naked.

Also amazing to see photos of Crystal Renn, arguably the hottest plus model on the planet right now, looking like something the cat dragged in. She'd have to have walked in this dress prior to the show - surely they could have got that sorted given that it's HER??

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http://www.elenamiro.it for store locations.
 
I'm glad to hear that Elena Miro is coming stateside. There are just too few options for plus-size women and I will be happy to have to have the extra choice EM will bring.
 
that is definitely good news... i had no idea! :smile:
3ring..do you know exactly where the us location(s) will be??
 
cutencrazyk said:
I love everything about this collection. In reply to the poster WhiteLinen the interesting thing about the clothes is the fact that they're cut for a woman with curves who's not rail thin and they still look amazing even though "the powers that be" say that it's not possible. This is a classic line, people would buy these items as their wardrobe staples so they don't tend to go too crazy experimenting.

I agree, it's a very classic line. It's not meant to be outrageous, it's very much in the vein of many other RTW lines. It definetely disproves the theory that clothing looks better on skinny models. I noticed the pretty clothes first!

I like that it's so lady-like and classic without being completely boring. Of course I don't like the ankle boots or the mini-dresses, but the business-wear is very modern and the evening wear is pretty.

That's great that it's coming to the US, but I'm sure it costs A LOT.
 
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