Elie Saab 'Girl of Now' Fragrance : Gabby Westbrook, Ulrikke Hoyer & Lineisy Montero | the Fashion Spot

Elie Saab 'Girl of Now' Fragrance : Gabby Westbrook, Ulrikke Hoyer & Lineisy Montero

This is what it will look like if NEXT launch a perfume. What a far cry from Toni and Anja's campaigns. Elie Saab used to boast that he doesn't target celebrities and the like, his focus is Saudi princesses. Don't think they'll be buying into this.

Also, why is the blonde girl in white? :lol: :rolleye: Such outdated tactics.
 
This is what it will look like if NEXT launch a perfume. What a far cry from Toni and Anja's campaigns. Elie Saab used to boast that he doesn't target celebrities and the like, his focus is Saudi princesses. Don't think they'll be buying into this.

Also, why is the blonde girl in white? :lol: :rolleye: Such outdated tactics.

That's Ulrikke Hoyer, she was bashing Louis Vuitton for cancelling her last minute from the show recently.
 
That's Ulrikke Hoyer, she was bashing Louis Vuitton for cancelling her last minute from the show recently.


They were asking WHY is she in white.


I don't feel like these three girls really connect at all.
 
Major yes yes and yes to this, Elie was in serious need of fresh faces for their perfume ads, Anja's era is long gone.
 
Wow this Looks so cheap! This isn't an effective shot for a fragrance campaign at all. Add to that the awful expressions and the weird mix of random models and you get a C-list campaign like this one.
 
It definitely looks like a backstage shot. To me Lineisy looks the best here.
 
What a random cast of models. It just looks so cheap
 
Happy for Lineisy and Ulrikke, while I don't even know who the other girl is. The shot is very bad though. I have been told it's not the definite shot for the campaign however.
 
Final campaign image

from eliesaab magazine: the light of now

Commercial
 
How is that the "final" campaign image when it's exactly the same as the first one that was already printed in a magazine...?
 
Just saw now that the girls all have different expressions. Gabby was caught mid-pose, Ulrikke is trying to be goofy (or sexy? Fail if that's the case), and Lineisy is her usual limiting self, giving us the only pose she's been able to perfect in her short and overhyped career.
 

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