It is amateurish, uncalled-for, and not as interesting as everybody involved seems to think. It is too much, too unprocessed, too too. It is also uncharacteristic of Jacquemus: my perception of the brand may include keywords such as grandma, childlike passion for color and whim, and cute, but this is overkill. Simon (and Marco) should have turned this issue into an ode to love, memories, style, as Jacquemus does. Unfortunately, they fall short, starting with the cover, unrecognizable Elle France. But it's Simon. You can't stay mad at this guy. Look at him. He is literal sunshine.