Oh, to me this is different than Alasdair's standard run-of-the-mill clean and crisp stuff -- it's much darker for him. How anyone can complain about the cast is beyond me. They might not be your favorite models, but they all fit the concept beautifully, and the diversity is refreshing. My only complaint (or question) is how this will translate in print -- as beautiful as it is, I'm not sure as a lone advertisement that it will really stand out.