EMPORIO ARMANI'S FREEDOM OF EXPRESSION .
From Fashion Wire Daily .
By Godfrey Deeny .
All that free time spent on his beautiful yacht, Mariu, seems to be doing Giorgio Armani and his fashion the world of good.
The reigning heavyweight champion of men’s style – a crown he’s held for, well, at least two decades now – sent out his snappiest, freshest and most sure fired commercial Emporio Armani men’s collection in years in Milan this Wednesday, the latest day of a sweltering Italian heat wave.
The maritime influence was clear throughout a show that made you just one to reach the shores of the Mediterranean and skip the runways of Milan.
Though there piles of great jackets in this collection the dominant image was crumpled chic micro fiber and cotton pants, ideal for strolling off a yacht and into a seaside terrace or night club. Paired with impeccably cut beige striped jackets in technical fabrics, adorned with silver brooches on the lapels, it made for a chic but easy look.
His goal, the designer explained, with Emporio Armani is to express “liberty of taste,” and there was lots of freedom of expression in this collection. Button holes were replaced with ethnic fastenings or pants held up with plaited cords not belts.
Giorgio also had his design staff working overtime to create some wonderfully aged leather jackets that came unlined and beaten by hand. These were paired with brilliant silk pajama pants making for an elegantly sexy new look. Arguably Armani’s greatest talent is his ability to imbue clothes with that designer stamp without making them too costume-like to wear. He is also a great master of the color palette, with just the right midnight blues, earthy cottons, burnt caramels and hints of silver.
Applause broke out throughout the show, led by a front row of Usher – who has already made Gucci and Versace shows this week – Italian Olympic Gold gymnastic medalist Igor Cassina and Charlie Hunnam, the English actor of “Cold Mountain” fame, who is the face of this summer’s Emporio campaign.
Though he celebrated 70 years last year, Giorgio remains uncannily connected to youth culture, as his choice of Brazilian soccer star Kaka as model for Armani jeans confirms. Kaka was not in Milan today, understandably as he plays for Brazil tonight in the Confederations’ Cup final against their great rival Argentina. But every time I watch Brazil play, all any of my gal pals want to know is who is that gorgeous looking guy called Kaka. Some guys have all the luck.
LOVE IT !!!!!
Especially the bit about the ' aged leather jackets , unlined and beaten by hand ......... ' . Sounds RIGHT up my street !!!!!!! ' .
I'm JUST getting the car out .........
OMG , the collection won't be in the shops until January 2006 .
STILL , plenty of time to save ..............