The royal rock style of the collection designed by Ermanno Scervino for SS 2012 lives on in Francesco Carrozzini’s pictures: on the background, the walls are deteriorated by the water of an empty swimming-pool, which recalls the one of This must be the place; on the foreground model and musician Alice Dellal: her rock and non-conventional appeal interprets for the second consecutive season Scervino’s elegance.
‘Alice has a modern and uncommon beauty, which I wanted also in this new campaign because when it meets the world of couture it conveys the contemporaneity of a new and sophisticated concept of femininity’ said Ermanno Scervino, who turned the contrast between luxury and research, between handicraft and avant-garde into the DNA of his fashion made in Italy. The ad will be released in January, also in the video version, on the website www.ermannoscervino.it.
vogue.it