Cavalli is in trouble, Pucci is almost dead...And all the rest is either too tacky (Dundas), slightly dated or simply confused (Alberta Ferretti) So there’s a boulevard for Etro right now...
It’s familiar, commercial, well done but very approachable.
It’s not revolutionary but it can appeal to a lot of women....
Judging by how agressive their strategy for Cannes Film Festival was this year, I’m sure the brand is making moves.
Good and beautiful collection tho.