AlbertNoir
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Caractère FW 2012/13
The new campaign from the leading Italiano Miroglio Group brand has gone on air
Caractère continues its collaboration with leading supermodel Eva Riccobono. She’s been shot by British photographer Anthony Maule, who’s portrayed her here as part of an entertaining visual game.
The game underlines the concept of the campaign: the idea is to describe the multiplicity of the FW 2012/13 collection by repeated images of the supermodel. They show her interacting with herself, emphasising the Caractère name and presenting more looks at one time.
The exclusive location is the 31st floor of the Pirelli Tower, designed by Gio’ Ponti between 1956 and 1961, a place where you can admire Milan in all its magnificence.
The new communication includes two themes and a web catalogue – we’ll be seeing a new woman, more feminine and glamorous, in the leading fashion magazines and on the huge billboards in Italian cities.
All the communication is the work of “Ego”, the new unit from the White, Red and Green advertising agency, which focuses on luxury, fashion and lifestyle brands.
Paola Manfrin
vogue.it
http://www.vogue.it/en/shows/oddities/2012/07/caractere-adv-fall-winter-2012-2013
The new campaign from the leading Italiano Miroglio Group brand has gone on air
Caractère continues its collaboration with leading supermodel Eva Riccobono. She’s been shot by British photographer Anthony Maule, who’s portrayed her here as part of an entertaining visual game.
The game underlines the concept of the campaign: the idea is to describe the multiplicity of the FW 2012/13 collection by repeated images of the supermodel. They show her interacting with herself, emphasising the Caractère name and presenting more looks at one time.
The exclusive location is the 31st floor of the Pirelli Tower, designed by Gio’ Ponti between 1956 and 1961, a place where you can admire Milan in all its magnificence.
The new communication includes two themes and a web catalogue – we’ll be seeing a new woman, more feminine and glamorous, in the leading fashion magazines and on the huge billboards in Italian cities.
All the communication is the work of “Ego”, the new unit from the White, Red and Green advertising agency, which focuses on luxury, fashion and lifestyle brands.
Paola Manfrin
vogue.it
http://www.vogue.it/en/shows/oddities/2012/07/caractere-adv-fall-winter-2012-2013
I wish there were more candids of her though! 
