Facial masks on kids? Isn't this going too far?

[AFWQ]

Shay Mitchell, actress who was part of Pretty Little Liars, has became a business woman. Being one her brand Béis - who creates purses and backpages with different ways to store things inside it - and Rinni, which is a brand of face masks for kids.


(Source: instagram)

I created this thread because I would like to hear people's opinion on it and debate it a bit.

Has skin care became a need, which also affects younger generations or is this just another marketing tactic to sell products to kids?

 

[justpassingthrough]

Absolutely disgusting.

 

[KoV]

I clicked on this thread thinking it was going to be some kind of 5 years late diatribe about kids wearing masks during covid 😭


But yeah, I completely agree that this is a harmful thing for society for a couple of reasons. To answer your question, it's not a need.

 

[tigerrouge]

What I found more offensive - decades ago - were the dolls for child's play (Tiny Tears) that wet themselves, so that young girls could start being coached, from their earliest years, for their future roles in domestic servitude.

Children pampering themselves needlessly with face masks might be turning them into tiny cogs in the machine of commercialism, but it might be preferable to indoctrination into a life of existing to clean up other people's piss.

 

[Creative]

Who cares. If a child is gonna “wear” one of those it’s not because it will be her/his decision, there will be a crazy adult behind it. Those crazy adults that buy Chanel bags for their kids, make up, treat their dogs like if they were humans and what’s worse, they think having a pet is some kind of social benevolence when it’s actually one of the most absurd things a human can do…

So yeah, humans are absurd and this is just one little proof of it. Not crazier than many others that we take as normal now if you ask me.

 

[Avonlea]

What a great time to be alive. Adults are getting more and more infantile while children are being allowed to do things that they shouldn't even think about. Maybe parents should start doing their job and stop trying to be buddies and besties of their kids.

 

[MulletProof]

^ it 100% comes down to the parents.. this isn't the first or last beauty/skincare product that directly targets kids and that kids absolutely do not need. It's bad that a celebrity is behind it but then, they'll take all kinds of questionable gigs for money when they need to maintain the Hollywood lifestyle and they don't have exciting careers.

I have to say, I don't recall seeing so many kids at Sephora as in post-2020. They're a nightmare. I wanted to try the Rhode blush the other day just to see if it lived up to the hype (btw, it does, it's great 🙊) and failed on the first try because it was sold out due to kids with their moms CAMPING outside the store and buying it all up. The second time weeks later, once they had restocked, I had to just squeeze my arm through a group of girls that looked around 10 to grab it. The GRWM culture is wild, it's everywhere and I know my two nieces have been into makeup and talking like youtubers since they were like 9 😵‍💫.. but.. yeah, these are the same parents that raised them on ipads.

 

[AFWQ]

Adults are getting more and more infantile while children are being allowed to do things that they shouldn't even think about.

Very interesting way of thought. It made thought of this... how children role has shifted in history.


And, when came to dressing up as mini adults, change only actually happen in late 18th century/early 19th century.

 

[AFWQ]

I clicked on this thread thinking it was going to be some kind of 5 years late diatribe about kids wearing masks during covid 😭

Sorry for disappointment 😞 🤣

 

[AFWQ]

^ it 100% comes down to the parents.. this isn't the first or last beauty/skincare product that directly targets kids and that kids absolutely do not need. It's bad that a celebrity is behind it but then, they'll take all kinds of questionable gigs for money when they need to maintain the Hollywood lifestyle and they don't have exciting careers.

I have to say, I don't recall seeing so many kids at Sephora as in post-2020. They're a nightmare. I wanted to try the Rhode blush the other day just to see if it lived up to the hype (btw, it does, it's great 🙊) and failed on the first try because it was sold out due to kids with their moms CAMPING outside the store and buying it all up. The second time weeks later, once they had restocked, I had to just squeeze my arm through a group of girls that looked around 10 to grab it. The GRWM culture is wild, it's everywhere and I know my two nieces have been into makeup and talking like youtubers since they were like 9 😵‍💫.. but.. yeah, these are the same parents that raised them on ipads.

It no set of doubt. Other day I went to supermarket (where do I currently live it doesn't have big commercial stores) and I did got in bit of shock while looking at a male teen, who clearly didn't have any sort of set of facial hair contemplating for some time a barber facial hair set.

Plus, exactly that's all content children consume. We live in a very consumption period which you need in some sense to be insert in x or y segment in the market - to either for status, to feel well with yourself, accepting or even value by others (even in small ways).

When I saw this product and other content as such made me wonder if children now a days actually have content for them - like in 2000/10s for example with Disney Channel dominating children consumption and then teen soap operas (Gossip Girl, Twilight...)
And then was this swift of social media. It does make wonder if there was content for their respective ages, it would still be considered as desirable or enthusiastic by them, or if this saturation we live in with social media - constantly bombarded on how you should appear as behave as - has defined how young generations see themselves in order to feel accept by others and themselves.

There's even already some reflections of those actions physically, older generations tend to have a younger appearance then younger generations. It's observable in celebrities and in your day to day life.

 

[Phuel]

The second time weeks later, once they had restocked, I had to just squeeze my arm through a group of girls that looked around 10 to grab it. The GRWM culture is wild, it's everywhere and I know my two nieces have been into makeup and talking like youtubers since they were like 9 😵‍💫.. but.. yeah, these are the same parents that raised them on ipads.

Typical, totally, tenaciously, inappropriate Mullet move LMFAO The pitchforks and torches would be gleefully ready and up if a man made the exact move by squeezing his arm in amongst a group of 10yo girls to snatch some product LOOOL ...The world according to Mullet never ceases to amaze and fascinate...

And no doubt it’s the ‘cool moms"/social/more cringe “cool moms" that have trained these little girls to covet these self-care/wellness/glow-up rituals as an all self-important— and an all self-delusion wellness-by-way-of-hyped-brands that it’s all an empowering, life-affirming “journey”. That a beauty brand has exploited this thirst is just business-as usual. Little girls will always be into beauty rituals no matter how much the politically-correct narrative will attempt to sway otherwise. I remember this group of girls all being secretive about using “real” makeup back in the 5th grade, like a coven of witches brewing their spells behind the furthest library bookcases, refusing anyone entry that wasn’t deemed worthy of their gatekeeping. Then when I met my BFF when we were 14, she had a Chanel makeup case that she’d carried to school— maybe even classes. I remember seeing Chanel/YSL/NARS products in there. Maybe that's when those logos had first imprinted on my mind. That was the 90s; the worth within a makeup case a 14yo girl is carrying in 2025 must be the equivalent of their parents’ monthly mortgage. Minors being bombarded with this not just from advertising on social, but also from their mums, and they don’t stand a chance. I just use Argan oil for my face/hair/body. Neanderthal savage to these little girls, no doubt.

Girls will be girls.

 

[MulletProof]

Typical, totally, tenaciously, inappropriate Mullet move LMFAO The pitchforks and torches would be gleefully ready and up if a man made the exact move by squeezing his arm in amongst a group of 10yo girls to snatch some product LOOOL ...The world according to Mullet never ceases to amaze and fascinate...

because the straight ones often lack common sense! you can’t do it awkwardly as if they intimidated you, or like you're uncomfortable (because there's no reason to be), if you're old enough to be the parent of a 10-15 year old, then I'm assuming somewhere in you is some real or fake 'parent mode' you can activate and instruct them to clear the way.

You depict the makeup transition accurately, I bought my first Chanel blush when I was 14 but I started buying lip glosses and all that when I was 9 and by fifth grade, I had a little small silver bag "full" of useless child makeup (think some blue-tinted gloss, eyeshadow with star-shaped glitter, some spray that smelled like Barbie, Sanrio lip balms- no one's come for Sanrio btw!) and crazy story lol, my uncle took me to school once and I left my "makeup bag" in his car, I thought it was lost for the longest time until one day, at a family reunion just with my aunts and mom, I overheard my aunt talking about how she thought my uncle was cheating again because she had found a small pouch underneath his seat full of 'just some gross, tasteless, tramp makeup of the cheapest quality' 🤣, and I chimed in 'is it a silver bag?' and she said yes lol.. she had been hiding it for a while and gave it back to me but not like apologetic, more like 'ugh! back to square one'.