Fashion East S/S 08 London

[Squizree]

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[SomethingElse]

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Directed by Lulu Kennedy, was launched in September 2000 to give emerging talent an opportunity to show their collections on the runway during London Fashion Week. Each season three womenswear designers, selected by an industry panel, are chosen to take part in a joint show. Fashion East is an Old Truman Brewery initiative also sponsored by Topshop. This season House of Holland, Louise Gray and Noki have been chosen to show their collections. Past winners include Emma Cook, Jonathan Saunders, Jens Laugesen, Richard Nicoll, Gareth Pugh and Marios Schwab.


HOUSE OF HOLLAND

In just 8 months House of Holland has tapped into fashion’s subconscious after bouncing on to Fashion East’s runway last season. Designer Henry Holland’s happy, shiny, and sometimes naughty in-joke slogans on T-shirt dresses, often encrusted with Swarovski crystals catch the zeitgeist. His fan-base includes Sienna Miller, Nicole Richie, The Olsen Twins, Gwen Stefani, Agyness Deyn and his old mate Gareth Pugh. ‘UHU Gareth Pugh’ was Hollands first T-shirt slogan worn by Pugh at his show in 2006. This winter he focused on a supermodel theme, from ‘I’ve got more than a handful for Naomi Campbell’, to ‘I’ll show you who’s boss, Kate Moss. His stockists include Harvey Nichols and Dover Street Market in London; Barneys in New York; Lane Crawford in Hong Kong; Colette in Paris.

LOUISE GRAY

Born in Aberdeenshire, Scotland, Louise Gray studied design and textiles at Glasgow School of Art specializing in embroidery followed by an MA at Central Saint Martin’s; scooping up awards as she went. Her MA graduation collection in Spring 2007, inspired by surrealism and the burlesque dancers of the forties played on their almost comical embellishments that concealed or revealed the body. Here her signature trompe l’oeil embroideries on multi-layered chiffon were shown to perfection. She has worked on a freelance basis for Lanvin, Paris, and Peter Jensen. For Summer 2008 debut at Fashion East, her starting point is optical illusion, bold colour, suspension and weight, and lots of originality.

NOKI

An early warrior against mass-production and globalised fashion Noki has been customizing since the late 90’s. Through cutting, stitching and embellishment he lovingly alters a garment Ask anyone who wears his clothes and they will refer to the precious, almost couture, quality he brings to something previously discarded. Noki (an anagram of and pun on IKON) prefers to remain relatively anonymous, only recognizable by the elaborate masks he wears. This winter he has also designed footwear and bags for Luella. For Spring/Summer 2008 which will feature at Fashion East, he introduces NOKI-NHS-Customisation and Aftercare Service; NHS standing for Noki House of Sustainability.

londonfashionweek.co.uk

 

[RobinLondon]

Fashion east is simply brilliant!!!

 

[Squizree]

WHen I first saw it I liked it, now I dont know, it looks rather cheap.

 

[RobinLondon]

Is that not part of the whole east London fashion aesthetic though?

 

[Trista]

I'll betcha that those pics were House of Holland...and I was hoping for more slogans.

 

[RobinLondon]

Henry can't really go through life in the fashion world as a one trick pony. There has to be a time when he develops his skills wider than witty slogan t'shirts.

 

[Squizree]

Is that not part of the whole east London fashion aesthetic though?

lol probably

 

[Squizree]

Heres more.





Its officially hideous!

 

[liashoes]

^^^I'll add my stamp to that!

 

[TomFordforGucci]

House of Holland

Source: Vogue.com.au

 

[TomFordforGucci]

Cont.
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Source: Vogue.com.au

 

[TomFordforGucci]

Louise Gray

Source: Vogue.com.au

 

[camellias]

Maybe it's just too avant garde for me, but I think these outfits should all be locked up for the general safety and well-being of the public.

 

[TomFordforGucci]

Noki

Source: Vogue.com.au

 

[TomFordforGucci]

Source: Vogue.com.au

 

[Squizree]

Ok What the hell!!! This is just vicious!

 

[RobinLondon]

I completely get the whole Noki look.

 

[5AvenueMarceau]

Not the best fashioneast, though I love some of the louise gray stuff, which is clearly down to their choice of young designers (Henry holland I will never get).
Although I'm not a fan of the Noki stuff, its interesting that they have chosen someone with, according to the description, a lot of experience. Im aware other designers in the past have done stuff before fashioneast but does anyone know whether a designer with almost ten years has shown before? Or am I completely being taken in by the elaborately flattering description?

 

[RobinLondon]

You've always gotta read between the lines when it comes to PR blurbs.