Fashion Journalism

I just read a great article about reviewing fashion shows and collection - keep in mind it's about the Australian industry, but there some great tips

Fashion editors such as Lisa Armstrong at The Times in London and Cathy Horyn at The New York Times have for years delivered well-argued, well-written and sometimes outspoken reviews. But for influence and sheer output, no one surpasses Suzy Menkes, fashion editor of the International Herald Tribune, who each year produces about 300,000 words for the paper.

Aspiring fashion writers should study Menkes' reports for the key ingredients of a good review. Fashion is not a science, so objectivity is not possible. That said, knowledge of a house's history, its aesthetic, archives, key collections and historically significant moments will enrich a review of a current collection, which without these things will simply skim the surface and in all likelihood veer towards a mere trend report. A writer must be able to read what a designer is saying in a collection, but not to be so immersed in fashion as to be blind to the rest of the world: fashion is part of culture in general and a fashion writer must be able to make sense of it in that context.


Read the rest of the article here: http://www.theaustralian.news.com.au/story/0,25197,23057609-5010800,00.html
 
Suzy Menkes is everything you say that she is but you must also bear in mind that, working for a broadsheet driven more by copy sales than advertising, she is able to be more outspoken than journalists working on magazines where publishers and, sadly, too many editors, conspire to censor expression for fear of upsetting advertisers.

Regarding the art of interviewing, I've read a lot of comments here, some valid, some not. I record my subjects as a matter of course and have never had anyone object to this. However, it can be a long and sometimes tedious process transcribing the interview texts afterwards, especially if your subject likes talking and emits lots of "ums", "ahs" and other speech ticks. These days, I get an assistant to do as I just haven't the time but it was not always so.

Regarding the editing of what interviewees said, this depends on how they speak. It is of course absolutely crucial not to change or influence the meaning they intended to impart but in cases where completely verbatim transcription of responses and remarks might make your subject seem drugged, mentally subnormal or just plain thick, the written form being far less forgiving than the verbal form, there is nothing wrong with tidying it up. You may want to show the subject beforehand but in general, they will be happy if they come out of it looking good and the quotes get their intended meaning across whilst retaining their "voice". One example I can think of was Leni Riefenstahl, whose English was quite good but very German. I conducted the interview in English and German and was the difference between Riefenstahl in German and in English was quite noticeable, particularly when the German passages were transcribed by a very good, sensitive translator-cum-editor. So I tidied things up because I didn't think that a Riefenstahl redolent of b-movie or comic book Germans from the 1950s and 1960s served any purpose. When speaking with her, it was charming and one knew what she was saying or trying to say. In print, she came across as a caricature.

I should add a rider to this in saying that the internet has seen an expansion in the numbers of people who can spell journalist and think that means they is one because they have blogs. Mind you, I've read some very good blogs and recruited several youngsters to real journalism as a result. Sensitivity to language with all its nuances cannot be learned in school. It is instinctive. It can be enhanced by practicing the craft or professional, call it what you will. And talent is, I am afraid, genetic. Not in the sense favoured by closet Nazis, I hasten to add, but in the sense that you either have it or you don't. You might think you are a good writer because you can string two thousand words together but you could well find that you are a better editor. You might find that you are great at captions - a rare talent - but mediocre when it comes to long features.

Unfortunately, there are too many editors out there who wouldn't know the difference. It reminds me of the army, where incompetents are promoted to get rid of them. I've seen all sorts of dull-witted layabouts, usually from wealthy backgrounds, who needed prodding with an electric baton to get them to do anything, end up as editors on glossy magazines or in book publishers because it was easier than trying to have them fired. So these dimbulbs will never be able to help young or debutant writers and journalists to evolve and develop. The flip side is that they offer save havens for other incompetents and bluffers who snort coke in the same toilets and the overall quality of once-fine titles goes rapidly down said toilets. Well, perhaps I'm offering a grim picture but there is a lot of truth to it nevertheless.

The Guardian and The Independent are two of best newspapers in Europe. I've never written for The Indy but I have written for The Guardian and I have friends and acquaintances who do so regularly. Some are retained. Not one of them has a degree in journalism or any related type of degree. Some of them left school at sixteen. I did. Not only that, I only started working on magazines at the age of twenty-eight. Nobody ever asked me for exam or degree certificates. Well, one publisher did ask if I had been to college and I told her that I had gotten into London University as a mature student but was expelled after two years. She didn't care. I could do the job. That was all that counted. I learned on the job.

It really is just a simple question of getting out there and doing it. Like baby turtles heading for the surf and the ocean beyond, you will either make or you won't. Some of you might make it on oral talents alone but once your looks are gone, there'll be no place at the table for you and you will wish you had become a nurse or a gravedigger or something similarly useful, unless you've bluffed your way into a top job where you can ringfence yourself. But if you're actually good, you'll never be short of work because good writers are far from numerous.

PK
 
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My friends mother writes for The Guardian.

Apparently the money is not so good....£12,000 a year..:doh:
 
ouch thats terrible! So many writers i know do freelance... i think its easier that way
 
I think your friend's mother probably is freelancing. When I wrote some stuff for The Guardian, the rates weren't wonderful but I don't remember feeling ripped off.

PK
 
I'm not sure because her mother has been working with The Guardian for a VERY long time..:ermm:
 
Suzy Menkes is everything you say that she is but you must also bear in mind that, working for a broadsheet driven more by copy sales than advertising, she is able to be more outspoken than journalists working on magazines where publishers and, sadly, too many editors, conspire to censor expression for fear of upsetting advertisers.

Regarding the art of interviewing, I've read a lot of comments here, some valid, some not. I record my subjects as a matter of course and have never had anyone object to this. However, it can be a long and sometimes tedious process transcribing the interview texts afterwards, especially if your subject likes talking and emits lots of "ums", "ahs" and other speech ticks. These days, I get an assistant to do as I just haven't the time but it was not always so.

Regarding the editing of what interviewees said, this depends on how they speak. It is of course absolutely crucial not to change or influence the meaning they intended to impart but in cases where completely verbatim transcription of responses and remarks might make your subject seem drugged, mentally subnormal or just plain thick, the written form being far less forgiving than the verbal form, there is nothing wrong with tidying it up. You may want to show the subject beforehand but in general, they will be happy if they come out of it looking good and the quotes get their intended meaning across whilst retaining their "voice". One example I can think of was Leni Riefenstahl, whose English was quite good but very German. I conducted the interview in English and German and was the difference between Riefenstahl in German and in English was quite noticeable, particularly when the German passages were transcribed by a very good, sensitive translator-cum-editor. So I tidied things up because I didn't think that a Riefenstahl redolent of b-movie or comic book Germans from the 1950s and 1960s served any purpose. When speaking with her, it was charming and one knew what she was saying or trying to say. In print, she came across as a caricature.

I should add a rider to this in saying that the internet has seen an expansion in the numbers of people who can spell journalist and think that means they is one because they have blogs. Mind you, I've read some very good blogs and recruited several youngsters to real journalism as a result. Sensitivity to language with all its nuances cannot be learned in school. It is instinctive. It can be enhanced by practicing the craft or professional, call it what you will. And talent is, I am afraid, genetic. Not in the sense favoured by closet Nazis, I hasten to add, but in the sense that you either have it or you don't. You might think you are a good writer because you can string two thousand words together but you could well find that you are a better editor. You might find that you are great at captions - a rare talent - but mediocre when it comes to long features.

Unfortunately, there are too many editors out there who wouldn't know the difference. It reminds me of the army, where incompetents are promoted to get rid of them. I've seen all sorts of dull-witted layabouts, usually from wealthy backgrounds, who needed prodding with an electric baton to get them to do anything, end up as editors on glossy magazines or in book publishers because it was easier than trying to have them fired. So these dimbulbs will never be able to help young or debutant writers and journalists to evolve and develop. The flip side is that they offer save havens for other incompetents and bluffers who snort coke in the same toilets and the overall quality of once-fine titles goes rapidly down said toilets. Well, perhaps I'm offering a grim picture but there is a lot of truth to it nevertheless.

The Guardian and The Independent are two of best newspapers in Europe. I've never written for The Indy but I have written for The Guardian and I have friends and acquaintances who do so regularly. Some are retained. Not one of them has a degree in journalism or any related type of degree. Some of them left school at sixteen. I did. Not only that, I only started working on magazines at the age of twenty-eight. Nobody ever asked me for exam or degree certificates. Well, one publisher did ask if I had been to college and I told her that I had gotten into London University as a mature student but was expelled after two years. She didn't care. I could do the job. That was all that counted. I learned on the job.

It really is just a simple question of getting out there and doing it. Like baby turtles heading for the surf and the ocean beyond, you will either make or you won't. Some of you might make it on oral talents alone but once your looks are gone, there'll be no place at the table for you and you will wish you had become a nurse or a gravedigger or something similarly useful, unless you've bluffed your way into a top job where you can ringfence yourself. But if you're actually good, you'll never be short of work because good writers are far from numerous.

PK

Or you can just be from a rich, well-educated background where mummy and daddy have contacts! :innocent:
 
I'm not sure because her mother has been working with The Guardian for a VERY long time..:ermm:

Contacts, you either have them or not. Otherwise, it is a bloody hard battle. And if you do not have a rich family and can not afford to work for free (e.g. work placement or basically work for free anyway), then you might as well think up a new career.
 
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There's a certain amount of truth in that,of course, but contacts and rich parents notwithstanding, you still have to be good to remain ahead of the game. The majority of people who manage to pay the rent and eat don't just rely on the meagre income from freelancing for fashion glossies. They'd be very thin indeed if they did. They do the Vogue and Bazaar stuff for "showcase" and make money on the side copywriting and so on. Many of the people I know who write for Vogue etc are not from wealthy, cosseted backgrounds at all.

PK
 
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There's a certain amount of truth in that,of course, but contacts and rich parents notwithstanding, you still have to be good to remain ahead of the game. The majority of people who manage to pay the rent and eat don't just rely on the meagre income from freelancing for fashion glossies. They'd be very thin indeed if they did. They do the Vogue and Bazaar stuff for "showcase" and make money on the side copywriting and so on. Many of the people I know who write for Vogue etc are not from wealthy, cosseted backgrounds at all.

PK

I do agree with you, but I do think coming from a middle/upper class background certainly helps with a better education. Therefore, one with a better education will be a better writer than those from a poor educated background. The parents of those from middle/upper class backgrounds are obviously going to have better jobs and job satisfaction and therefore will have more 'contacts' than those from under/working class backgrounds.

But I guess people still work their way up from the 'bottom', but I believe it does help to have contacts, a good education and be from a 'cultured' background to get ahead in the 'game'.
 
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I see what you're saying and, to be honest, I'm sure we could consume an awful lot of alcohol etc coming to much the same conclusion. But let's not forget the writers and journalists who didn't come from rich backgrounds, much less stable ones, and who had little or no formal education. Maybe it's different today. I tend to think that the talentless are in control, making jobs for their equally talented middleclass and hooray peers, but, if we're really honest, that holds as much water as saying immigrants are all over stealing our jobs.

Hmmmmm...

Something like that, anyway...

I admit to too much saké this evening. Better get off-air before I...
 
I see what you're saying and, to be honest, I'm sure we could consume an awful lot of alcohol etc coming to much the same conclusion. But let's not forget the writers and journalists who didn't come from rich backgrounds, much less stable ones, and who had little or no formal education. Maybe it's different today. I tend to think that the talentless are in control, making jobs for their equally talented middleclass and hooray peers, but, if we're really honest, that holds as much water as saying immigrants are all over stealing our jobs.

Hmmmmm...

Something like that, anyway...

I admit to too much saké this evening. Better get off-air before I...

Si, senor. I do think individuals from less priviledged can make it, but it is more difficult. But then again, if you do really want something in life then the drive that the individual has may just be enough to get them there.
 
Of course, I meant to type "their equally talentless...etc etc". We live in a society where anyone can buy a digital camera and call themselves a photographer, anyone can set up a blog and call themselves a journalist - some journalist unions are even creating sections for bloggers - and anyone who can spell "publisher" can become one. What separates the wheat from the chaff is staying the course and paying the rent or the mortgage from it.

If you look at some of the fashion magazines out these today - no names, no packdrill - how many of them could actually survive if they paid their contributors. Some of them do not even pay photographers' expenses for fashion shoots. Now, that's alright for the photographer because he or she is doing it to showcase their work in a bid to land lucrative advertising campaigns. If the photographer has any morality, they will engage the hair and makeup people and other team players who helped them to get those contracts. Unfortunately, however, this completely unethical practice has spread to other areas of publishing, resulting in all sorts of trust fund kids being commissioned to write and photograph for these glossies because they never seem to send invoices in. Result? Serious writers and photographers find other ways of making money and the quality of the content in the FOB, Well and BOB sections goes down the toilet.

One could easily take the view that it doesn't matter because most people buying fashion and style glossies just look at the pictures. Very few people seem to read the articles. One editor remarked caustically to me recently that he could probably stick a load of Dog Latin between the pics and 15% or 20% of the buyers might notice.

I am not sure if the picture is that grim, of course. Readers are not stupid. It's a bit like the music industry: if you persist in rendering everything mediocre and selling mediocrity to consumers, they will buy it if it is the only thing on offer. Tens of millions of Soviet citizens didn't enjoy and exclusive diet of potato and cabbage. It was all they were offered. The music industry is screaming about how the decline is due to our penchant for illegally downloading music when the truth is that the punters have finally realised that the garbage on offer is not worth paying for.

This has yet to happen to the publishing industry and when it does, it will be great for rain forests. If more editors had the courage to commission good, edgy visual and textual content, instead of bending to corporate pukes all the time, they might be pleasantly surprised by the reaction of "the readers" over a couple of issues. Readers do react to being served quality.

We took a lot of the excessively ghetto gay nonsense out of Vogue Hommes International and started publishing serious articles, serious photo-reportage and serious fashion editorials. The suits went ape. We were rocking the boat! A bunch of loose cannons! Within a year, the sales figures were up by 38%, advertising had increased and the mag was more profitable, at the time, with two issues per year than its sister title with ten issues per year. Now it's just a French Vogue supplement, safely back in the hands of the pink mafia, and the English language version no longer exists, but we proved a point or two. And we became even more cynical about magazine publishers.

:D

PK
 
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Here are interview tips taken from Poynter. I think the best way to interviewing ppl is took back to its journalism basic, other ways are personal style.

Interviews not only provide a reporter with essential information, they also add life and voice to a story. In interviews you can gather information, pick up quotes, and set scenes -- the basics you need to write a story.

Here are some tips for more effective interviews:

1. Allow yourself extra time to get to your interview. Traffic, parking problems, getting lost -- anything can make you late. Better to be a few minutes early or have some time to kill than showing up an hour late.

2. Dress to fit the occasion. Try to blend in with your surroundings, because asking questions and taking notes will make you stand out more than enough. If you're going to interview a businessman or someone in their home, wear a suit or other suitable clothes. If you're interviewing someone who rustles cattle, wear jeans. Always wear comfortable shoes. You never know when you're going to need to run or spend a long time on your feet.

3. Treat an interview like a conversation, only with more structure. Prepare a list of questions in advance, but don't be wedded to it. If a source says something controversial, don't follow up by asking where she bought her car.

4. Plan an order to your questions. Don't lead off with: "Well, why DID you embezzle all that money?" Ask more innocuous questions before you go for the hard stuff.

5. Set ground rules before you start to talk. Tell people you're taping if you are -- and get a verbal OK on tape. That consent will help protect you if you're ever accuses of taping someone on the sly.

Pull out your notebook after you get in to the place you'll be interviewing; make some small talk. Make your subject comfortable. Show people you're interested in their stories, not just their juiciest quotes.

Take notes or, better still, tape record. If you do tape, take backup notes of key points to be safe. Always test your recorder -- does the tape work? are the batteries fresh? -- before you start. Going in prepared makes you look even more capable and competent.

While you're taking notes, if the person is talking too fast, say something like, "Could you repeat that, please? I want to make sure I get all of that down."

An organizational tip: Label and date notes and tapes for easy reference. Nothing is more frustrating than playing eight unlabeled tapes or flipping through a stack of old notebooks on deadline, looking for an interview.

6. Ask some questions that can be only answered with a story. When you're an outsider to a place or situation, having people tell their stories is the quickest way to let them know you're interested in them and their lives. Telling stories is primal, and allowing someone to do it creates a feeling of trust.

7. Look for scenes. Whenever you can, interview a person in a place where something is going to happen, where they are doing things. You may witness scenes that will add life and drama to your story.

8. Know when to shut up. Listen carefully enough so that you know when to let your source pause to collect his or her thoughts. Don't feel the need to fill every empty space with conversation.

9. When it comes to person-on-the-street interviews, be brief and friendly, yet businesslike. Don't walk up to people with a "sorry to bother you" attitude. You're a professional so you should act the part. It goes like this:

-- Approach someone. Identify yourself and explain what you're doing.
-- Request permission to ask a few questions.
-- Ask for the person's name and where they're from.
-- Again, be brief and look for follow-up possibilities.
-- Save tougher questions for near the end of the interview.
-- Verify names -- especially spellings. Thank the person -- remember that anyone who consents to an interview is doing you a favor, whether they are getting anything out of it or not.
-- If they story is being published, let the person know where and what your name is again.
-- No matter how rude someone is to you, be polite. Be businesslike. Remind the person you've approached why you're there and, if you can, repeat your question. If the situation doesn't improve, walk away. And don't take it personally.

10. Act as if you know what you're doing, and people will generally give you the benefit of the doubt. This is not, however, the same thing as pretending you know everything. Don't be afraid to say you don't understand something or need more explanation. Ask people, "So what you're saying is ..." or "So let me get this straight."

11. Be willing at all times to be surprised. Don't head into an interview thinking you know what the story is about. Don't let your own feelings or biases shape the questions you ask or the story you write.
 
And this one is from fashionNet (sorry if already posted).
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How to become a fashion editor

Live and breathe fashion? Looking to join the sorority of stylists and fashion editors? Pat Steele gives you an insider's view of what to expect.

Invitations to the best fashion shows and parties, discounted designer clothing, champagne on tap... A fashion editor's life may sound heavenly, but the journey to front-row Nirvana is no easy 8-Path Guide to Entitlement.

Unfortunately for tear-sheet-deprived aspirants, the journey is fast-tracked for those with a very different portfolio: a good number of the cliquish coven of Blahnik-wearing fashion editors owe their jobs to the old-girls' network. In Manhattan fashion publishing at least, the right private school and a debutante's pedigree are never out of style. However, don't be discouraged if your blood doesn't run to various shades of blue and your ambitions are larger than your bank account: sheer determination, originality, a steely stomach and drop-dead style are also required to make it as a fashion editor. Though no meritocracy, in fashion as in life, talent always wins.

I love your work – What do you do again?
There are two distinct jobs in the fashion editing game. In-house fashion editors and stylists, like Harper's Bazaar's Melanie Ward, are usually the inspiration for the theme or narrative – "couture denim," "vive le rock star!" etc. – which runs through every fashion story. Like many of her styling sisters, Ward is also a hired gun for designers and photographers. In addition to conceiving shoots for Bazaar, Ward moonlights as a freelance stylist and as Helmut Lang's muse, helping the designer edit his collection and advertising images.

Meanwhile, market editors' responsibilities include having an expert knowledge of their beat. This entails traveling to designated cities, cultivating relationships with showrooms, choosing the right clothes for the story and making arrangements for the delivery and return of garments. Both positions are highly sought after and come with glorious perks, but in most cases the stylist's job is more creative and prestigious. It's no surprise then that a lot of market editors would like to be stylists. In any case, everyone starts out as an assistant, or at a less-than-divine publication. Even Anna Wintour cut her teeth at House & Garden.

The importance of interning

"There's nothing more important than to intern at a magazine during college," says Ruth Basloe, the 25-year-old fashion editor at Cosmopolitan. While a senior at Barnard College in New York, Basloe secured an internship at Harper's Bazaar. "It was in the features department, but I didn't care, I just wanted to be there." Her internship led to a job as an assistant at Redbook, and after a year she went back to Harper's Bazaar as a market editor.

Cosmogirl editor-in-chief Atoosa Rubenstein started as a Sassy intern. Rubenstein was notorious for her enthusiasm, even over the most menial tasks. "To me, that job was like saving lives," she says. "I did it with a real vengeance."

Another seasoned fashion editor at Hearst goes as far as to say that everyone she knows in the business has interned. "You're not going to get a job if you don't intern," she says flatly. "When we're hiring for assistants, we want someone who's already had magazine experience, and the best way to do it is while you're at college." If you're not lucky enough to attend a New York City school (many of Manhattan fashion editors have degrees from Barnard, Columbia and NYU), a summer internship is a good option.

Publishing powerhouses Conde Nast and Hearst receive thousands of resumes a year, and getting into one of their publications is the style equivalent to an acceptance letter from Harvard. Many are called, but only a few of the fashion-mad are chosen.

It's not all about who you know. Some editors do hire candidates based intelligence and passion. "When I'm hiring assistants and interns," a fashion director says, "I always look for a high aptitude as well as a real energy for the clothes. I mean, the job is not that exciting. I want someone who'll swoon when the Versace gowns come in, because that's what makes it worth it."

Persistence is key. If you don't know anyone at a magazine to send your resume to, go through the mastheads of your target titles and mail away. "I sent my resume everywhere," recalls Basloe. "Someone called and said they didn't have an opening, but they knew someone who did at another magazine. And because my resume looked good, they wanted to recommend me for the position." If your cold-calling doesn't yield results, you can always make your name and fatten your portfolio in the indie-mag frontier. Avant-garde magazines, with smaller budgets and an alternative viewpoint, can be stepping-stones to corporate behemoths. Surface, Arude, Flaunt and Visonaire, are more prepared take on the responsibility of testing out lesser-known talents. Be prepared to work for free, but amassing a great clip file from the 'underground' is a great way to launch into the mainstream. Camilla Nickerson, Vogue's senior fashion editor, made her career by styling eccentric, in-your-face shoots for British magazines like The Face. An early peddler of heroin chic, Nickerson was soon snapped up by Vogue's Anna Wintour to work on the other side of the Atlantic.

Dressing for your interview

There's no occupation more sartorially demanding than fashion editor, so dressing the part in your interview is essential. Still, when you're starting out, it's hard to make an impression. However, all the editors interviewed for this story agree: wear something respectfully professional, but still stylish. "No suits!" a fashion director commands. "Knee length skirt, bare legs, heels. Strappy sandals are OK. But don't wear jeans–unless they're Chloe."

Basloe, who is routinely photographed by the fashion paparazzi and has been pictured numerous times in the "Street Style" section of the New York Times and the fashion pages of the New York Post, still remembers her first interview outfit. "I had a sleeveless black turtleneck, a periwinkle knee-length skirt, and those Sabrina heels – the ones when they first came out. I was a senior in college and I didn't have too much money to shop, so the shirt was from the Gap, the skirt I got at Filene's, and the shoes were from Zara. And I still think it's a great outfit!"

"Basically, you're styling yourself," she says. "When people see you at appointments and at shows looking good, they'll want you. Your value rises. Let's face it, this is a looks-oriented industry." Helen Gurley Brown remembers that when Atoosa Rubenstein was an assistant, "People would ask me, Who is that girl? She was so striking."

Once you're in, keeping up the look is important. "I like to make sure every thing is right. I dress somewhat thematically," another much-photographed editor says. "I like to make sure I have the right jewelry on, the right shoes. If I'm working a look and I'll remember that I have another pair of shoes that might have worked better, I'll spend the whole day berating myself for not thinking of them sooner. It's all about the details."

Still, bargain shopping is not to be sniffed at. "It's all about mixing," says Basloe. "I still love H&M and the Gap. Don't be a snob."

What to expect on the job

It's not all sample sales and town cars. Internships are typically unpaid, or on the low side, and assistants earn in the high teens or low twenties. Entry-level jobs in the fashion magazine industry are also mindless and menial. "It's going to be pretty unglamorous," a former assistant at Vogue told me. "Mostly you end up steam-cleaning clothes for shoots, answering phones, opening mail." After interning at Sassy, Atoosa Rubenstein's first job was as a fashion assistant at Cosmopolitan – she had to keep the fashion closet (where all clothes and accessories are kept between shoots) neat and tidy.

Paying your dues means never giving any attitude when performing trivial tasks. "Don't sigh. Don't roll your eyes. This is a social game, people notice," an editor warns. "Also, you shouldn't kiss *** too much. It's better if people think you're cool." Enthusiasm is infectious – and can lead to bigger things. Nancy Roth, an NYU graduate who interned and worked as an assistant at Harper's Bazaar, followed that with a stint as a market editor for Allure, and was recently made a Senior Fashion Editor at Mademoiselle at 24. Roth was notorious for her dedication – she was reported not to have missed a day of work as an intern, even during finals.

As an assistant, you're responsible for the magazine's relationships with the showrooms. "You can't be careless," a Vogue assistant says. "If you say you'll have a sample from a shoot back at 4pm, you should make sure it goes back at 4pm. You have to keep to your word and respect their job and their obligations to other magazines." Usually, several magazines need the same sample, so a bad reputation can mean others in the fashion clique won't be so ready to help you out during deadline time.

The endlessly catty environment is also something you will have to adapt to – quickly. This is no career cliché. Fashion magazines are typically estrogen-heavy environments, and things can get nasty and competitive faster than you can say "b*tch on heels." One former Hearst staffer says, "If I wanted to join a sorority, I would have joined one in college. But you just can't take it personally." On the plus side: unlike the stiffness endemic to the typical office jobs, life at a magazine is less rigid, and sitting around and gossiping all day is allowed during slow moments. Still, the creative industry does breed its share of tyrants. It's common knowledge that several Vogue editors are notorious for their less-than-appealing behavior, but the sisterhood regularly warns other junior assistants about which editors to avoid.

Where are the goodie bags?

So your colleagues are hormonal and the pay isn't anything to write home about (or in most cases, to live on), but the perks – oh, the perks.

"You get a lot of free clothes," an editor admits. "Depending on your rank. You get a good amount of stuff at different levels. But you have to be careful not to get too greedy." Taking advantage of your position is a definite no-no. "People will notice. But it's hard – it's a strange thing. It's partly friendship and partly bribery – and things can definitely get out of hand." While some working fashion journalists are not allowed by their publications to accept gifts – e.g. the New York Times and the New York Observer – in the rest of the business it's a free-for-all.

Assistants can also view the fashion show circus first-hand, usually in their boss' place. "I remember when I was at Bazaar," says Cosmopolitan's Ruth Basloe recounts, "I went to my first show because my boss couldn't go. It was the Enrico Coveri show, and they sat her in the front row. I was so used to sitting in the back for Redbook. Of course I'm there 20 minutes early and I'm waiting. Ivanka Trump is modeling. And who sits next to me but Donald Trump!" Basloe laughs. "I was horrified! All the photographers started going nuts and I just wanted to hide underneath my seat."

Not for long, of course. Once they get through the door, few fashionistas want to step back outside. After all, a fashion editor's job is what every style addict craves.

"When I was a teenager, I cried, when I saw the Harper's Bazaar with Linda Evangelista on the cover. I cried, it was so beautiful," says Rubenstein.

"I was 8 years old and my family went on this cross-country train ride," remembers Basloe. "We were supposed to look at the scenery – that was the purpose of the trip. I totally missed it because I was immersed in my copy of Vogue. My family still teases me about that. But that's what I am. I'm a magazine and fashion junkie."
 
I am on the MA Fashion Journalism course at the London College of Fashion at the moment, trust me, don't waste your money. Get work experience and work from the bottom. Although I think it is worth getting your first degree like me first though (BA/BSC) - but an MA is probably not needed, although The Guardian and The Independent like their writers to have an MA Journalism degree. But I guess it is not the same for us 'wannabe' fashion journalists.

so interesting u reckon not worth it - I was just thinking of taking the MA in september, as I did a BA in modern languages and have no journalism experience but reckon I'm just going to have to bite the bullet and intern from the bottom up. :unsure:
As a graduate realistically do I have any chance of getting a paid job having not previously done more than one internship at a small glossy 2 yrs ago?! Or at 23 am I going to have to go unpaid for a while? Any thoughts on this in London would be hugely appreciates thanks :wink:
 
You could start thinking about building a portfolio of published work through freelance writing. Commissioning editors do not care about degrees. They don't even care if you left school at fourteen. What they need are contributors who give them good, useable copy with a minimum of hassle. Here's a tip for anyone considering this route: magazine editors always need good Front-of-Book content, short pieces of anywhere between eighty and 400 words to pad out the ads in the first quarter or third of the mag. The Well - the bit in the middle full of longer features - is generally reserved for established writers although a newbie will get in there if he or she has produced something outstanding or very hard to get. Keep the day job and freelance in your spare time. Go for quality rather than quantity.

And forget about doing an MA in journalism. That's alright if you want to teach the subject or set up one of those scams involving seminars and How-To paperbacks. Do an MA in copyright and IP law if you can. Apart from anything else, you will be able to protect yourself more efficiently from bent publishers. There again, what do you need an MA for? Most employers regard BAs quite simply as proof that you can stick at something tedious for at least three years, that you are unlikely to leave after a few months. Vocational qualifications aside, MAs are widely regarded as an indication that you were scared of leaving the nest, so to speak. I know that will upset some people but it is sadly true. In fact, as I have said before, most editors will actually consider defenestrating anyone who walks into their office and announces that they have a degree in journalism or anything like it. An editor who tells someone that they need a degree in journalism - or anything else - to work on a newspaper or a magazine is usually being polite about telling the person thanks but no thanks.

I got your PM, by the way.

PK
 
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^ Thanks for the reply -I completely agree - seems to be from the editors that I've heard from over the last few days that it's either a case of go in at the bottom and work your way up from intern to general assistant to EA etc, or put your money where your mouth is and write something awesome and end up freelancing. Now I just need to decide whether I can bare my current day job any longer which is super high stress and normally leaves me too exhausted to freelance! :P
 
°°Fashion Journalism in Asia?°°

Hey there :flower:

I was wondering if anybody has information on studying fashion journalism in China or Japan. I'm studying Japanese and Chinese in Europe and thinking about going to a journalism or fashion school in one of those countries after. What do you think? Is it possible to get there? Are lessons teached in English as well? Where can I find further information? Or do you recommend applying for a fashion journalism programme in the US? ~~

Also I'd LOVE to hear about people who have experiences in doing an fashion/magazine internship in Asia :woot:

What do you think about the possibilities to work for an Asian mag as an European? I'm thinking about a way to combine my interest in Asia with my passion for writing and fashion. Any ideas?

I'd be sooo happy to get some answers :smile: Thanks!

°°ilovetokyo°° :flower:
 
Hey all. I'm 15 going on 16 (two months more, heh.) and I really, really want to get into writing. Fashion Journalism is what I'm leaning towards at the moment because... well, writing + fashion = my two loves combined and that's what you get. What concerns is me that my dad's already bribing me with trips to Europe if I switch over my dreams to being a doctor instead. He's concerned about the pay, about how it'll never match up to being a doctor, per se. I know that I'll have to start somewhere, from scratch. I just like to think that I'm good enough to get somewhere high up and stay there. >.<

My mom suggested I plan it out and look for the opportunities that a Journalism course will give me so I thought I'd hop over here and ask you lovely people. <3

What other courses should I consider taking other than Journalism? What's my next step after? Any tips at all?

Thanks a lot in advance!

much love,
kim
 

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