Ferragamo S/S 2025 : Liu Wen, Diogo Gomes & Naoki Sumiya by Juergen Teller

[PDFSD]

Liu Wen booked this year Balenciaga, Chanel, Versace, Fendi and Ferragamo ads.. Another great year for her again

because she is well and highly regarded in China , a safe bet like Kardashians are for USA but on another spectrum of taste :-)

 

[jeremydante]

Never been a fan of Juergen; but the campaign is effective is it's erasure and reset of the Ferragamo of the past.
There is a casual essence here; which is key in the marketing strategy for Ferragamo, so the brand feels accessible, and cool.