Ferrari S/S 2025 Milan

I’m guessing they’re trying to do a Porsche Design thing, but it’s not working. For years, Ferrari flogged tacky logo gear mostly purchased by people who would never be able to afford an actual Ferrari — and they still sell that pony tat alongside their $1400 coats. Porsche built its lifestyle brand on craftsmanship and design, developed an understated aesthetic, and didn’t go for the highest price points. Moreover, they wisely kept a separation between their automotive brand and their lifestyle brand to let the latter stand on its own merits. Ferrari’s fashion experiment just feels intrinsically unserious by comparison.
 
Can you honestly imagine uttering "Oh, this [insert clothing item here]? I bought it from Ferrari!" :lol:
 
i actually think it's smart of them to venture into fashion. and the clothes and shoes don't look bad at all, i was actually drooling over those red leather accessories in milan last weekend.
 
The sunglasses and a couple of bags we re ok...the clothes kinda generic but i've seen much worst at MFW...
 

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