german amica, july 2005

[Estella*]

not a magazine i usually buy but i was positively impressed by their change in layout,

that's what it used to look like http://www.meg.stopklatka.pl/magazines/amica01.jpg

and here's the new cover

 

[StyleIsInUs]

maria looks good, but cover not too impressive!

 

[Estella*]

^well i think it is, if you compare it to what it used to look like

 

[a.t.]

nice cover

 

[fouroclock]

I like the cover. Maria Carla looks very fresh, and the cover itself looks more artsy than fashiony.

 

[jennifer~]

What an improvement.

 

[Glicogeno_design]

I also noticed the change in Amica (german edition) look...I received it as voucher copy (because the agency I work in planned some ad on Amica germany for an italian shoes producer), and noticed the change of layout and page format (smaller).
The lettering is lighter and in the issue i received the letter was printed with silver (reflecting) ink.
Undoubtedly more "classy"...I would like to know what's behind this change...a change of positioning of the magazine? (I mean, a change of target group addressed by the magazine...).
Bye,
Sebastiano

 

[StyleIsInUs]

^well i think it is, if you compare it to what it used to look like

actually you're right. Amica had worst covers

 

[Estella*]

^ yes.

^^glicogeno, i think the burda group bought amica from gruner+jahr(?) and now they are trying to give it a make over, hiring new people etc...
it probably didn't sell too well so far...

 

[hugobossdaria]

lovely cover

 

[Glicogeno_design]

Thanks for you explanation, I agree with you, maybe sales were falling down and they are trying a repositioning...at least concerning graphic layout, more similar to magazines like Vanity Fair.
Bye,
Sebastiano

^ yes.

^^glicogeno, i think the burda group bought amica from gruner+jahr(?) and now they are trying to give it a make over, hiring new people etc...
it probably didn't sell too well so far...

 

[zrzava]

...but where can I get it?

I just got back from Germany and Amica really caught my eye. I thought that the photo editorals were really lovely as well. Does anyone know where I can acess those images online?

Thanks!

 

[Glicogeno_design]

You can try looking at Amica DE website, if you can read german:
http://amica.msn.de/

I just got back from Germany and Amica really caught my eye. I thought that the photo editorals were really lovely as well. Does anyone know where I can acess those images online?

Thanks!

 

[tortoisie]

^ yes.

^^glicogeno, i think the burda group bought amica from gruner+jahr(?) and now they are trying to give it a make over, hiring new people etc...
it probably didn't sell too well so far...

That's really ashame... coz i'm loving the new style Amica I love it even though Mariacarla looks slightly terrifying was there anything good in this issue of the mag thou?

 

[moussemaker]

Back to mainstream with the august cover, a reprint of US Vogue april 2004:

 

[liberty33r1b]

i loved the july cover, this one^is rather disappointing.....